When surveying the modern ecommerce landscape, the highest online skyscrapers that reach the skies are Chinese. With the highest share of online sales to total retail sales in the world at 15.9%, annual ecommerce sales reached $672 billion last year, and is led by giants such as Taobao and Alibaba.
Beyond the Middle Kingdom and heading westwards, the US is the second largest market for ecommerce (a ranking that foreshadows the coming structural adjustments at the top of the global economy — and in terms of GDP by purchasing power parity, China already tops the list). With annual ecommerce sales of $340 billion and an online share of total retail sales of 7.5%, US is also the innovative hub of ecommerce, led by robust and powerful platforms.
One of these powerful platforms that has evolved into a powerhouse for providing personalized experiences fueled by Einstein artificial intelligence and geared towards mobile optimization, is Salesforce Commerce Cloud, which has a strong presence in the US market.
And although SFCC is not a possibility for the majority of businesses — due to high implementation and operational costs — many of the most profitable organizations and most-famous brands in the world host their websites on Commerce Cloud.
Let’s look inside the hood of the platform and breakdown Salesforce Commerce Cloud based on the industries that use it; the countries where it’s present; its customers by revenue; and its customers by employee size.
SFCC by industry
By far the most common industry to take the reins of Commerce Cloud is the retail industry, comprising 60.2%. Companies such as luxury fashion house Acne Studios; fashion company Aritzia; and British retailer Asda.
This is followed by the consumer packaged goods industry, which makes up 24.1%. These include businesses like beauty and cosmetics brand L’Oréal, French-based luxury multinational Louis Vuitton; and cosmetics company Urban Decay.
Then there is a drop off with 7.8% of SF Commerce Cloud websites representing the manufacturing industry; 1.2% of the communications industry, including Comcast; 1.2% of professional services, such as HP; 1.2% of multiple other industries such as education and distribution; and then 0.6% in the automotive industries, leisure and hospitality, utilities, and banking and finance.
SFCC by country
When it comes to the geographic dispersion of SF Commerce Cloud, it is predominantly situated in the US, which is home to 47% of all Commerce Cloud sites. Then it’s followed by the UK, which is home to 13.9% of Commerce Cloud sites, including the supermarket Asda, clothing brand Jack Wills, and department store Fenwick.
The rest of the SFCC landscape consists of a single-digit presence mostly in the rest of Europe (8.4% in France, 6% in Germany, 5.4% in Italy, 4.8% in the Netherlands, 3.6% in Denmark, 1.8% in Switzerland, and 1.2% in Spain), and the anglosphere of Canada (3.6%), Australia (1.2%), and Ireland (0.6%). The only country outside of Europe and North America represented near the top is Chile (0.6%).
SFCC customers by size
And finally, when you look at the customers of SF Commerce Cloud, it’s clear that size matters.
In terms of employee size, just 0.6% of SFCC customers have a workforce of up to 100. Companies with a workforce between 100-1,000 represent 28.9% of all SFCC websites. The biggest block of SFCC customers, with 51.2%, are businesses that have a workforce between 1,000 and 10,000. And for SFCC customers with a workforce of 10,000 or more, they represent the remaining 19.3%.
In terms of SFCC customers by revenue, there is none that nets below $10 million. Then 9% of SFCC customers are those who report earnings of between $10 million and $100 million. Sliding up the scale, 54.2% of customers declare revenues of between $100 million and $1 billion, the biggest block of SFCC customers in terms of revenue. And lastly, 36.6% customers declare revenues above $1 billion.