First off, even entertaining this question is only really going to be a possibility for a select group of brands and businesses.
That’s because the cost of running and maintaining Adobe Experience Manager is going to price out almost all ecommerce enterprises… But that’s fine. Because that’s just how economies of scale operate.
Small and economically-restricted businesses choose from the wide array of content management system solutions that are stacked on the lower-placed ecommerce shelves. And as businesses move upwards and their budgets widen, they’re better able to reach for the top shelves where the more comprehensive alternatives are located.
The Forrester Wave, a leading tech research company that provides advice on commerce solutions, rates AEM as one of the few leaders in the area of Digital Experiences Platforms, which analyzes the individual strength of a platform’s strategy and offering.
Adobe Experience Manager operates a flexible pricing structure. The cost to access the content management platform comes from licensing fees that depend on the type of business and which components they implement.
And so depending on the size of the company the pricing scales from mid-market businesses to enterprise size.
And so if we were to generalize we would estimate that a typical budget to license and implement Adobe Experience Manager would cost between $750,000 and $1 million.
Of course, a “typical” budget does not exist and depending on the scale of redesign may be slightly less, or it could be double the cost. Nevertheless, Adobe qualifies this range of pricing with its comprehensive content solutions and complexity that a leading website increasingly requires.