Blurred background image

What is Livestream eCommerce?

What is Livestream eCommerce?

Large puffy hair and big smiles; with a product in one hand, showing it to the camera, while the index finger of the other points towards it; waxing lyrical about its attribute while energizing viewers, who are watching on their brown and bulky television set, to pick up their block phone and place an order. The ‘80s was a decade of terrible hair and punchy colors. And it saw the birth — or at the very least the popularization in the US — of the shopping channel.

Let’s flash forward 30 years and head east towards China. Jiaqi Li is dressed in a flashy lavender suit. His right hand is held up to camera, showing a similar colored lipstick. The social media influencer is livestreaming products on a TikTok-esque platform to millions. His boy-next door look and conversational tone has made him a millionaire, once selling 15,000 lipsticks in only 5 minutes.

So what’s the difference?

What is Livestream eCommerce?They are both shopping channels, but social media channels provide you with a potentially endless audience that holds fewer entry barriers to viewing, unlike paid-for-tv channels, with its much smaller audience share. And because livestream ecommerce is set on social media platforms, it is easy for a top class tech agency to install on an ecommerce website, whether it’s a simple WordPress site or serious Salesforce Commerce Cloud site. 

The pathway that people like Jiaqi Li are taking is increasing. One part social media influencer and one part salesperson, livestream ecommerce is becoming ever more popular in selling anything from cheap lipstick to luxury brands.

The old concept of selling products on screen has gotten a fresh makeover, with early experiments on Facebook and TikTok, while Amazon Live lets sellers engage with shoppers in real time. The biggest difference between the ‘80s version and the 2010s version (the ‘10s? Does that sound strange?) is that the former famously pulls in an older crowd who know their way around a remote control. The latter draws in a much younger audience who are well versed in the diverse range of social media platforms.

Livestream under lockdown

What is Livestream eCommerce?When Covid-19 spread across the globe and lockdowns were enforced, shops shuttered and consumers stayed home. Leaving online the predominant avenue for sales. Livestream ecommerce was able to keep calm and carry on growing. In 2020 it is expected that livestream ecommerce will reach $129 billion. And if the pandemic persists this figure could grow by a few billion.

Whether you work with influencers to push your products or brand, or whether you want to cover all social media bases to expand your brand reach, livestream ecommerce can provide a healthy extension to your ecommerce strategy.

PS: UV is one of the world’s leading Salesforce Commerce Cloud (Demandware) agencies. Contact us to see how we can work together.

Related Ideas

If you got value from this article, you may enjoy these other articles, as well. We’re always adding value!

Social Proof and Salesforce Commerce Cloud
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

Social Proof and Salesforce Commerce Cloud

How can social proof aid your ecommerce business strategy on Salesforce Commerce Cloud? [...]

This Week in eCommerce Data: June 19th, 2020
  • United Virtualities: We are UV
  • Commerce
  • This Week in eCommerce Data

This Week in eCommerce Data: June 19th, 2020

This week focuses on shifting shares of ecommerce sales, encouraging future consumer behavior, and levels of...
Salesforce Commerce Cloud Boosted by Acquisition of Headless Mobify
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

Salesforce Commerce Cloud Boosted by Acquisition of Headless Mobify

What does Salesforce’s acquisition of Mobify mean for SF Commerce Cloud? [...]

Latest ideas

Our latest thinking about SF Commerce Cloud.

The Coming Advertising Wave
  • United Virtualities: We are UV
  • Commerce

The Coming Advertising Wave

Look out for the coming advertising wave heading to the shores of the holiday season. [...]

What Are Sneaker Bots and How to Boot Them Off Your Site?
  • United Virtualities: We are UV
  • Uncategorized

What Are Sneaker Bots and How to Boot Them Off Your Site?

What are sneaker bots and how can you kick them off your site? [...]

Curing Wanderlust: Virtual Travel During Restricted Times
  • United Virtualities: We are UV
  • Digital
  • Technology

Curing Wanderlust: Virtual Travel During Restricted Times

How can augmented reality help release the stress and turmoil of restricted travel? [...]

How can we achieve
awesomeness together?


UV has acquired SFCC & AEM specialist dev shop, Sawyer EffectLearn all about it!