Content management systems are a core part of the modern digital landscape. But what are component content management systems?
In the six-year period between 2021 and 2027, the component content management system (CCMS) market is forecast to grow at an annual rate of 11%.
A component content management system (CCMS) is a content management system that, instead of managing at the document level, manages at the granular level. It enables teams to build modular and reusable content models that can be used alongside others to construct new pages.
At the granular level (which can also be called the component level), each component serves a single topic, or asset, or concept – i.e., an image, a product description, a table.
However, not every CMS platform serves as a good CCMS.
A solid component content management system
A good CCMS provides teams with the ability to employ a modular content approach that aids them in the construction of a single source truth for content.
Giving teams greater flexibility, modular content also provides enhanced personalization capabilities at scale.
This means that if teams need to test new calls to action on a website, and they are stored in a single place, then all they need to do is update the content just one time.
It also means that teams don’t need to remember where a CTA is being used all throughout a website in order to update it everywhere.
More specifically, component content management systems encompass broader capabilities, which we’ll now highlight.
With CCMS’ modular approach to content, teams can fill up pages with content that is consistent across the website with a single update capable of updating it everywhere. This hugely improves the workflows of content teams.
When content can be reused throughout a website, it boosts the team’s ability to maintain better brand consistency and gives them the flexibility to make changes fast, which frees up more time for content crews to create better and engaging content rather than reinterpreting the same point.
Tighter control over content creates a single source of truth for all content. Instead of having to duplicate text that is stored in various locations, content creators and managers know that they have all information in a single repository to build pages faster.
When changes need to be made, organizations can make a singular change and it will be updated everywhere. This is extremely helpful for items such as CTAs as well as value propositions.
More elements of content become reusable when you create a component-led content approach. With that, organizations can spend more time on how to enrich new pages with existing content.
In the creation of new content, teams can pull in existing content elements to build more robust content, helping to find a balance between avoiding content that is single use without slowing down content workflows and creating high-quality content.
With a CCMS, it makes it easier to create more personalized content, adapting specific components to enhance the user experience without requiring incredibly hard work.
When it comes to traditional page-builder content management systems, they model content solely with desktops in mind. We have moved beyond desktop-only in our everyday lives. And so this doesn’t reflect the current way we consume content across multiple devices.
By breaking content into components, it makes it easier to build different displays. If organizations want to display an easier page for a mobile site compared to a desktop site, it is easier with a component-based CMS.
With the same components being used across devices, teams can ensure that the messaging remains consistent across channels and reduces the amount of manual work to update content in several places for multiple front-ends.