You won’t get a good idea of what a car is or what it is capable of if you don’t lift up the hood and take a peek at the engine. Knowing each competent and how they are all connected provides you with knowledge that goes beyond the total sum of its parts.
The same is true of technology platforms, which may look slick, smooth and tidy on the front-end yet is actually powered by a complex and complicated engine in the back-end.
One section of the ecommerce vehicle that forms a valuable part is the content management system. And as one of the best CMS platforms in the world right now, Adobe Experience Manager is well worth looking at.
So let’s open up the hood and take a look at the components of Adobe Experience Manager (AEM), which simplifies the creation, management and delivery of digital content.
- Asset management
In order to make and manage optimal workflows, you can create customized versions of assets from the Adobe CMS, and integrate them with Adobe Creative Cloud — which is a collection of state-of-the-art apps and services such as InDesign, Photoshop, and Illustrator, so that you can dish out your digital content from PDF to augmented reality.
Asset management on AEM is also cloud based, so that your delivery of personalized digital content can automatically assign tags and metadata for whatever assets you have created.
AEM Sites allows a brand to create and mold websites that can handle highly responsive content — all from the same, single platform. And fundamental for brands that have a presence around the world, or market themselves in more than one language, they are able to manage all of their multi-language websites from the single core of AEM.
And beyond the website, AEM provides the capabilities for brands to breach boundaries and deliver digital user experiences across multiple devices.
Adobe Experience Manager provides you with built-in analytics to showcase the numbers that you need in order to review the performance of apps — using the mono-code base — which can be delivered across numerous platforms.
The analytics also allows the inspection of metrics in order to adapt and change content all from a single dashboard.
Creating more engaging and responsive forms is simplified with AEM Forms, which can be used to deliver world-class user experience pinned to a user’s location and device, making it possible to create separate forms for desktop and mobile applications.
Tying together your network — from developers to customers — on a single platform allows easy and simple interaction with the aim to build and optimize engagement when it comes to recommendations to your content across your entire community.
Communities provide great insight via user-generated content from comments and forums on a wide array of platforms such as blog, event calendars and Q&As.