What Are Some of The Best Features of Salesforce Commerce Cloud?
Salesforce Commerce Cloud holds an arsenal of functionalities designed for ecommerce, with a double focus on desktop and mobile optimization. What separates the platform from others is its bundle of advanced features that help maximize your website. Here are some of the best:
Testing: how do you know what’s best for your customers? Or how to boost your brand or sales? Experiment! On Salesforce Commerce Cloud, you can make multiple tests which can provide powerful insight into all areas of your ecommerce business.
Take for example A/B testing. What do you do if you want to know which details are more effective than others — in getting more visitors to your site, or make more conversions? Test it! You can show a certain percentage of your visitors one version, while another percentage an alternative. This can be simple things like two different prices for the same product to see which is more effective, or two different headlines to see which is more attractive. It can also be on a more complex level, such as designing two different checkout processes, or even two completely different website designs.
Merchandising and catalog management: these features make SFCC stand above the competition. They make it stand tall and confident, with its shoulders back and head held high.
They provide the ability to create multiple catalogs integrated with Einstein artificial intelligence, which provides layering of customer personalization. And you’re able to build complex products, such as bundles (Want these delicious honeycomb chocolates? We’ll throw in this cute little teddy for a perfect Valentine’s promotion) as well as sets (Like these jeans? Complete this season’s look with these shoes and shirt).
Multi-site management: for serious ecommerce companies, being able to manage different sites is a necessity. Fortunately, SFCC allows you to take care of multiple storefronts from a single back-end. So that you can manage all of your multi-language, multi-currency, and multi-brand operations. And to add greater customization, can you manage products, their availability, and their pricing, as well as billing options on each separate store. Multi-site management doesn’t have to be cumbersome; it can be done from a single ecommerce platform.