The momentum towards headless content management systems and hybrid content management systems is getting stronger and stronger and highlights the trend towards agility in marketing.
These two types of content management systems serve as a repository for digital content, including APIs that let stored content be distributed to multiple platforms.
Hybrid content management systems resemble its headless brother in same ways yet retains aspects of the more traditional content management systems.
The majority of content management systems that companies use today were built for one simple purpose: deliver content to a web browser on desktop.
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Headless content management systems serve as a repository for all of the content of a company – text, images, and other formats.
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What headless and hybrid CMSs do
As a result of the growing popularity of headless content management systems, some businesses have decided to develop their own options, which we can refer to as hybrid content management systems.
There is much overlap as well as unique points with both, but let’s look at the capabilities of both headless and hybrid.
The user interface
The principal purpose of a content management system is to provide content creators an interface for organizing their content. Yet the level of user-friendliness varies from one platform to another.
Most providers try to balance the needs of developers and marketers yet there is a bit of a gap. That’s because the headless movement was started by developers who wanted to enable greater flexibility, greater security, and faster speed for websites.
Different user interfaces and permissions are likely to be offered when it comes to different roles within the organization. These built-in capabilities foster collaboration, editing, and approving content.
Many headless CMS vendors and hybrid CMS vendors will offer interfaces where customers can create their own templates and layouts for multiple content types.
Offering access to content through APIs is in the nature of headless content management systems. While REST API has become the standard for pretty much all martech apps, there are many devs that don’t consider it good enough for a headless CMS.
They think that because they believe it to be inflexible with too little data or too much data being delivered from queries.
What many of them prefer is GraphQL, as it’s considered more flexible and allows more specific queries. This in turn reduces the load on the web server and thus faster digital experiences.