PLONK.
This is the name of the new web-based augmented reality (WebAR) content management system, built by Revez, one of the leading creative tech groups in Asia.
Its features include the ability for anyone to create WebAR assets with no knowledge of coding necessary. So that users of the platform can create, publish, and analyze their 3D augmented reality-powered digital content and campaigns.
For two years now, many businesses have had to rely on cloud-based and on-demand platforms to deliver scalable solutions that are “as-a-service.” 
With little upfront investment in tools and equipment, PLONK provides users with access to WebAR technology.
This is not the first SaaS platform built by Revez. It is the third that has been rolled out since the pandemic began.
“As the first Singapore company to develop and launch such a CMS, we are excited to make WebAR technology more accessible to content creators,” said Victor Neo, CEO of Revez. “PLONK allows for hyper efficiency where one can literally create and use a WebAR animation in 15 seconds.”
This could well be the beginning of a new model of advertising and creativity. “We want to make this platform technology accessible to more people and we are definitely on track of our roadmap to design the future of innovation.,” added Victor.
PLONK is set to deliver on a broad range of fronts, including not only retail but also tourism, education, out-of-home media, and 5G virtual trails.
“In this current digital era,” said Wayne Lee, CCTO of Revez, “innovation is ever-changing to suit demands, we will continue to work closely with institutions and partners to reinforce PLONK features and 5G-enabled offerings as part of our digital roadmap.”
Its partners currently include Nanyang Polytechnic and the National Heritage Board, which worked with Revez to pilot WebAR solutions to add value to its cultural experiences – an area in which demand is growing for gamification and digital engagement. 
“As the world is getting more digitally connected, visitors use their smartphones as natural extensions to access additional real-time information, and for customizing and personalizing their experiences,” said Jervais Choo, deputy director at the National Heritage Board.
“Leveraging technology like PLONK to create a simple and seamless consumer AR experience without the need for any programming code provides an easy and accessible way for our museums and heritage partners to build meaningful experiences for our audiences quickly and easily”, added Jervais.
As for its partnership with Nanyang Polytechnic, it is helping to innovate in the education industry. It involves broader access to technologies, such as virtual reality, augmented reality, mixed reality, artificial intelligence, cloud computing, and 5G – all of which provide opportunities for NYP students.
“We look forward to lending our expertise to local engineering firms,” said Vinn Prabhu, deputy director at the NYP’s school of engineering, “so that they can embrace digital innovations such as the PLONK platform.
“Our students stand to gain from this partnership as they use a myriad of tech tools from AR to 5G, and cloud computing for real-life projects, giving them a competitive edge.”
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