The size and revenue of the global video content management system market is continuing to grow and set to reach $6.8 billion by 2026.
Last year the industry was valued at $3.1 billion, representing a yearly growth rate of 14% between 2021 and 2026.
Video content management systems enable enterprises and organizations to record, deliver, and organize media content. They centralize the storage of all video streams whether they are processed or RAW in addition to giving access to critical information.
Video content creators and broadcasters are able to categorize data using a professional video CMS that is based on data themes, format, size, and kind of equipment used to film each video.
For example, when a viewer is watching the same podcast feed regarding opening a business, the streaming content management system will analyze the data and compare it to other comparable videos in a library in order to make recommendations.
With escalating demand for video content – and particularly online content – the key factors influencing this is the use of enterprise cloud-based services, international growth of the internet, and the accompanying need for video equipment and technologies.
The market has produced a lot of players, with the biggest including:
- Dalet Digital Media Systems
- JW Player
- Sonic Foundry
The pandemic impact
Ever since the first lockdowns came into effect, a number of organizations have worked on implementing work-from-home strategies, benefiting the video CMS market.
Consumer demands have broader and more deeply switched to online channels, which may have an irreversible effect on consumer behavior moving forwards, which in turn is compelling companies to both expand their online presence and enhance it.
And one part of better managing digital content as well as providing a platform to build better digital experience is the video content management system. They allow organizations to handle huge video files, give options for promotion, marketing, and speaking to live audiences, and improve general corporate communication.
VCMS rise in education
Among the sectors that witnessed a large increase in the usage of video content management systems and the technologies around them is the education sector.
The growth has been threefold as learning has moved digitally a lot since the beginning of the pandemic. And it’s projected to open up broader prospects for industry players over the next couple of years.
The video content management system market can be divided into five major regions: North America, Latin America, Europe, Africa, the Middle East, and Asia Pacific.
When comparing these regions, North America dominates the global video CMS market. Digital technologies are widely used by businesses in a broad range of industries.
And the widespread acknowledgement of the security as a service (SaaS) model platform is having positive effects on the video CMS market, with big service providers now offering video CMS solutions.