With the accelerating speed of change in ecommerce in mind, the headless content management system Contentful recently announced a partnership with the global omnichannel agency Vaimo.
The move comes as Contentful aims to bolster its offerings to its users to deliver better digital experience for consumers across all channels and devices.
Contentful’s strength lies in its ability to unify content into a single platform and can structure it for multiple purposes for any digital channel. This empowers teams to assemble content and publish it at scale and at a faster pace.
The content management platform has an API-first model, which can easily be integrated with the existing systems of an organization through the platform’s App Framework.
There are around half a million developers that rely on Contentful, as well as thousands of companies and organizations – which include around 30% of the Fortune 500 – when it comes to creating digital experiences on websites, mobile apps, and digital displays.
The content management system’s quality was recently recognized as a leader in The Forrester Wave category of Agile Content Management Systems of 2021.
“The partnership with Contentful aligns with Vaimo’s approach as an omnichannel agency,” said David Holender, CEO of Vaimo, “where companies can choose from several platform options to create a technology stack that matches their digital strategy and long-term goals regardless of if they go for a suite or headless strategy.”
David went on to add that: “It’s an exciting time for Vaimo to partner with Contentful. Both B2B and B2C merchants are seeking more flexibility from their digital technology stack, and Contentful’s platform is a great way to achieve this goal.”
Speaking about what Contentful can bring: “Whether they choose a headless or suite approach to digital solutions, we want to make sure we can help them to implement their digital strategy with the best tools for their business,” added David.
“Contentful is among the leaders in the content platform space, and we believe the platform will provide our clients what they are looking for in this digital-first era.”
On the other side of the new partnership, Contentful spoke of their expectations heading into the future: “Customer expectations for a seamless digital experience are at an all-time high and content is at the heart of every world-class digital experience,” said Kristin Brown, head of partnerships at Contentful.
“The partnership between Contentful and Vaimo is an exciting opportunity to help customers capitalize on their content as a strategic asset in the digital-first world.”