UV’s Samsung Project Gives Consumers a Higher Digital Experience

Three… two… one… And it’s live. The latest United Virtualities project has successfully been launched for Samsung.

Due to the Covid-19 pandemic and resulting lockdowns across the globe, brands and retailers have had to readjust strategies and double down on digital channels while physical stores have been locked or heavily restricted.

And so Samsung had to change their marketing campaign from in-person sales and experiences to virtual ones. “In these virtual experiences there was the need to make customers feel that they were using the real device,” said Ulises, the Technical Lead and team Architect behind the project, who were tasked with implementing these features for its smartphones. “These experiences also had to make the customers know about the phone, with all of its new capabilities.”

The solution

“We worked on creating these experience by using a content management system that would allow them to not only be able to have the users experience the device,” added Ulises, “but also have a way to interchange devices easily, as well as to be able to extend on top of the experience for newer models, while personalizing the content according to the customer information.”

Samsung also wanted to highlight particular aspects of their mobile products. “We focussed on demonstrating the camera features and specifications of each of the devices in such a way that resembled holding a real device in your hand,” said Ulises.

The team

Ulises worked in multiple roles for the project, from Technical Leader and Adobe Experience Manager Architect to Back-end Developer and Front-end Developer. He created the whole framework for extension in order to use AEM, as well as provide the path to integration on the existing Samsung site.

And Ulises worked with Jo, the Project Manager who also took the reins for multiple other roles. Jo gathered all of the relevant requirements from the client and worked with both the design team and the tech team. It was a project that required a lot of coordination among several different teams to work on Samsung, and with Jo’s indefatigable workrate, she made the magic happen.

United Virtualities also worked alongside Barbarian — for sure not a bunch of uncivilized hunter-gatherers, but rather a bunch of top class design technicians — and collaborated with tools like Adobe Experience Manager.

PS: UV is one of the world’s leading Salesforce Commerce Cloud (Demandware) development & strategy teams. Contact us to see how we can work together.