Blurred background image

The First UV Chrome Extension Is Now Live: MATIH, the Missing Alt-Tag Image Highlighter

The First UV Chrome Extension Is Now Live: MATIH, the Missing Alt-Tag Image Highlighter.

There is conventional startup wisdom that states the best tools are those that you build for yourself.

One minor challenge we’ve had at UV is identifying “alt” tags for our clients’ sites. As well as our own.

“Alt” tags, as you probably know if you’ve created at least one simple website within the last 20 years, is a way to communicate to Google (other search engines are available!) or web browser a textual summary of any image on your site. Google rewards your use of “alt” tags with improved SEO, particularly on Google Image related searches. Plus it’s a classic best practice for website creation.

But it’s too easy to miss “alt” tags on sites. Sometimes they are minor or secondary images that you don’t think about, or on a secondary page. So what can you do about these?

Don’t fear, United Virtualities is here! United Virtualities is excited to announce to the world that we’ve built a tool for ourselves — and we’re happy to share it with “the Interwebs” as the kids say, and anyone else who might find it useful.

That tool is “MATIH”: the Missing Alt-Tag Image Highlighter, and the tool does exactly as its name implies: it highlights any images without an alt tag on the screen, to help you find them so you can fix the wording. This is useful in endless SEO circumstances!

But that’s not the most exciting part of this extension. It’s how it was built. United Virtualities has offices around the world (in three continents) but our main development offices are in Argentina and Mexico. And we’re always looking for new ways for Team Argentina to work ever-more-closely with Team Mexico.

And following this spirit of continental cooperation, we’re excited that the Chrome extension was developed hand in hand with Elias Ibarra in Mexico and JJ Segado in Argentina, with support from Agustina Alvarez and Morgan Friedman.

While developing the plugin, each of the four core team members on this project listened to different music:

🎵 Elias’s soundtrack: Jose Jose – Gavilan o Paloma

🎵 JJ’s soundtrack: Ozzy Osbourne – Devil’s Daughter (Holy War)

🎵 Agustina’s soundtrack: Coldplay – A Head Full of Dreams

🎵 Morgan’s soundtrack: Dalida – J’Attendrai

PS: UV is one of the world’s leading Salesforce Commerce Cloud (Demandware) development & strategy teamsContact us to see how we can work together.

Related Ideas

If you got value from this article, you may enjoy these other articles, as well. We’re always adding value!

Movie Night: What Happens in UV-and-Chill Stays in UV-and-Chill… Until Now
  • United Virtualities: We are UV
  • Glimpses of UV
  • UV Culture

Movie Night: What Happens in UV-and-Chill Stays in UV-and-Chill… Until Now

We don’t limit ourselves to creating world-class websites. We sometimes sit back, let the tequila flow,...
And We’re Live in 3..2..1… Welcome to the UV Video Podcast
  • United Virtualities: We are UV
  • Glimpses of UV

And We’re Live in 3..2..1… Welcome to the UV Video Podcast

After many thoughtful conversions within United Virtualities, we’ve decided to launch The UV Podcast: Recursive Business....
The Sweetest Goodbyes: How UV Ends a Project on the Right Notes
  • United Virtualities: We are UV
  • Bite-Sized Case Studies
  • Glimpses of UV

The Sweetest Goodbyes: How UV Ends a Project on the Right Notes

When United Virtualities finishes a project, we make a song and dance about it with clients!...

Latest ideas

Our latest thinking about SF Commerce Cloud.

The Coming Advertising Wave
  • United Virtualities: We are UV
  • Commerce

The Coming Advertising Wave

Look out for the coming advertising wave heading to the shores of the holiday season. [...]

What Are Sneaker Bots and How to Boot Them Off Your Site?
  • United Virtualities: We are UV
  • Uncategorized

What Are Sneaker Bots and How to Boot Them Off Your Site?

What are sneaker bots and how can you kick them off your site? [...]

Curing Wanderlust: Virtual Travel During Restricted Times
  • United Virtualities: We are UV
  • Digital
  • Technology

Curing Wanderlust: Virtual Travel During Restricted Times

How can augmented reality help release the stress and turmoil of restricted travel? [...]

How can we achieve
awesomeness together?


UV has acquired SFCC & AEM specialist dev shop, Sawyer EffectLearn all about it!