The First UV Chrome Extension Is Now Live: MATIH, the Missing Alt-Tag Image Highlighter

There is conventional startup wisdom that states the best tools are those that you build for yourself.

One minor challenge we’ve had at UV is identifying “alt” tags for our clients’ sites. As well as our own.

“Alt” tags, as you probably know if you’ve created at least one simple website within the last 20 years, is a way to communicate to Google (other search engines are available!) or web browser a textual summary of any image on your site. Google rewards your use of “alt” tags with improved SEO, particularly on Google Image related searches. Plus it’s a classic best practice for website creation.

But it’s too easy to miss “alt” tags on sites. Sometimes they are minor or secondary images that you don’t think about, or on a secondary page. So what can you do about these?

Don’t fear, United Virtualities is here! United Virtualities is excited to announce to the world that we’ve built a tool for ourselves — and we’re happy to share it with “the Interwebs” as the kids say, and anyone else who might find it useful.

That tool is “MATIH”: the Missing Alt-Tag Image Highlighter, and the tool does exactly as its name implies: it highlights any images without an alt tag on the screen, to help you find them so you can fix the wording. This is useful in endless SEO circumstances!

But that’s not the most exciting part of this extension. It’s how it was built. United Virtualities has offices around the world (in three continents) but our main development offices are in Argentina and Mexico. And we’re always looking for new ways for Team Argentina to work ever-more-closely with Team Mexico.

And following this spirit of continental cooperation, we’re excited that the Chrome extension was developed hand in hand with Elias Ibarra in Mexico and JJ Segado in Argentina, with support from Agustina Alvarez and Morgan Friedman.

While developing the plugin, each of the four core team members on this project listened to different music:

🎵 Elias’s soundtrack: Jose Jose – Gavilan o Paloma

🎵 JJ’s soundtrack: Ozzy Osbourne – Devil’s Daughter (Holy War)

🎵 Agustina’s soundtrack: Coldplay – A Head Full of Dreams

🎵 Morgan’s soundtrack: Dalida – J’Attendrai

PS: UV is one of the world’s leading Salesforce Commerce Cloud (Demandware) development & strategy teams. Contact us to see how we can work together.