Back in November, Google announced that the page experience ranking was going to change. And to help site owners and publishers improve their page experiences, the tech giant also announced a few key updates.
These updates include the roadmap moving forward, details on what is included, a new page experience report, and support for signs exchanges for content. Let’s look at these individually.
It started back in June of 2021, when Google began the updating process. And it wasn’t until the end of August until everything went live and fully updated.
Because it was a gradual rollout, websites shouldn’t be expecting such drastic changes, with unintended issues that have been detected swiftly removed. Also, along the road to upgrading, they went through question and answer sessions to determine the best improvements for the website experience.
The page experience update took into account multiple site metrics that included the Core Web Vitals of Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift as well as other changes, such as on the Top Stories feature, which has now been updated to include all news content.
What this means is that using the AMP format (accelerated mobile pages) is no longer necessary. In addition, it means that any page is eligible to reach the Top Stories carousel – despite its Core Web Vitals score.
Google is also carrying out updates to its Google News app, which has become an important part of users’ interaction with the search engine, as they come to see the latest developments in world news, local events, and generally broad views on what is happening.
A new report
And finally, Google has introduced the Page Experience report, which now provides users with more relevant insights. The contents of this new report mixes the report you can find on Core Web Vitals along with other aspects of the page experience metrics like mobile friendliness, HTTPS security, etc.
This new report on the page experience provides great insight into metrics, and displays things such as the percentage of URLs that have a good page experience as well as search impressions over time. In addition, you are now able to dive into the components of the page experience.