When it comes to publishing the top 10 banking and finance companies that use Adobe Experience Manager for their digital content needs, it simply reads more like the top 10 banking and finance companies in the country – because pretty much all of the largest and asset-rich money-makers use Adobe Experience Manager.
Why is that?
These huge companies deal with sensitive data, protect people’s money, and must deal with their customers on a very personal level. These characteristics can become extremely complex as the number of customers grows and reaches into the millions – that’s a whole lot of numbers and digits to digest, manage and protect!
And not many content management systems are able to deal with such a monumental amount of data and content. But Adobe Experience Manager is one of those few CMSs that is capable of deep personalization functionality to communicate clearly and individually with each of its customers.
So let’s take a look at the top banking and finance companies that use AEM – and if you have a credit card… or even a bank account, I’m confident that you’ll know every single one of these names.
So let’s go!
Reportedly the largest bank in the US in terms of total assets, and the seventh largest in the world, JPMorgan Chase offers a mindblowing range of products and services… pretty much in every area in banking and finance.
The former Prime Minister of the UK, Tony Blair, actually took up a position at JP… among other post-political activities since he left office in 2007.
The investment bank and financial services company of the Bank of America holds key hubs in New York City, Dallas, Toronto, London, and Hong Kong.
Bank of America uses a lot of content management systems for their wide network of websites and LPs. AEM powers Bank of America’s personal finance education site, called Better Money Habits, that’s designed to provide useful and easily navigable information across the site.
There are just under 1 billion Mastercard holders across the world as of August, 2020, with a quarter being used in the US.
One core strength of AEM is its ability to hold multiple sites according to different languages and regions, which is essential for multinational companies such as Mastercard… and pretty much every company on this list!
The British-based bank that stretches from personal banking and corporate banking to investment management and wealth management.
Did you know that the world’s first ATM was installed at a Barclays bank in the UK? And can you guess the year? My guess was 1983… and I was very wrong. It was in 1967!
One of the largest credit card issuers out there, is there any surprise that Credit One Bank is HQ’d in Las Vegas? I love how fitting that is: a credit company focussing on the one place in the country where it feels like people’s pockets are plagued by multiple holes.
Hailing out of Switzerland, UBS (formerly the Union Bank of Switzerland – clever name change) is the only Swiss-headquartered bank on the list.
It is currently the 11th largest bank in Europe, and much like the other banks and financial companies on this list, provides a depth of products and services.
The US Bank is the fifth largest in the country, and has a network of over 1,000 branches plus just under 5,000 ATMs – that are mostly located in the Midwest.
It also has a whole host of corporate buildings from California to Colorado and Minnesota.
The Morgan Stanley Building in New York City is home to, well, Morgan Stanley, the investment bank with over 60,000 employees in more than 42 countries.
Morgan Stanley focuses mostly in the management of investments, wealth, and institutional securities.
Another bank that is housed in its own building, MetLife also has its own branded stadium, the home to the New York Giants and New York Jets.
Founded in 1868, MetLife has 90 million customers based in over 60 countries. Managing all digital experiences across separate language and regionally specific sites from one place is most likely the key reason so that many large banks and financial institutions use AEM.
How many credit card transactions in the US occur via American Express? The answer: 23%. Centred in the streets of Lower Manhattan in its own American Express Tower, the multinational corporation was founded all the way back in 1850.
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