Extra… Extra… Read all about it. We’ve received word that a number of the country’s top media and comms companies have been using Adobe Experience Manager for its digital content needs. That’s according to a source very close to those companies in question, who also has a wealth of experience when it comes to content management systems.
And we can now reveal more information about this latest development, and are able to dive a little deeper into the top 15 companies that are currently using AEM.
So let’s take a look – in no particular order:
I suspect that most of us still refer to the classic cable company as Time Warner, despite its acquisition by Charter four years ago and subsequent name change to Spectrum.
Do you remember back in 2014 when Time Warner was actually in the process of being bought by its biggest competitor, Comcast? The deal was worth tens of billions but received too much opposition to go through.
What seems like the world’s most popular channel for all things geography and nature, National Geographic has been a leading media outlet for years.
Its crisp and clear website is structured on Adobe Experience Manager that also features pieces from its magazine, too.
There are a few household names on this list that have been recently acquired by other big names – or had been renamed. And Sprint is one such company, which was bought by T-Mobile earlier this year in April.
T-Mobile structures their digital content on Adobe Experience Manager, so it makes sense that Sprint is following in that direction. And if you think about it, it makes so much sense for T-Mobile to put all of their digital content on AEM given its global reach and complex solutions for multiple regions and languages.
Cricket Wireless is a large smartphone company owned by AT&T which currently operates around 5,000 stores. Its wireless services are estimated to reach approximately 10 million subscribers in the US.
Its simple and sectional website is powered by Adobe Experience Manager, and as you had probably guess already… yep, AT&T also powers their digital content on Adobe Experience Manager.
A multinational tech company with a carefully curated name, Nvidia was chosen for its close definitions of vision and envy, plus it sounds very close to video, which they excel at.
The NASDAQ-listed company broadly focuses on gaming, electronics, mobile devices, and more recently, intelligence.
The massive American telecoms company uses Adobe Experience Manager to power its digital content, which comes in handy because Verizon is the largest wireless carrier in the country, so its site gets a lot of regular traffic.
All things tech and telecommunications, AT&T do everything from wireless, TV, satellite and fixed phone lines to network security, mobile broadband and home security.
AT&T also owns one of the largest satellite fleets in the world, operating 12 big disks orbeting the planet!
- Lumen Technologies (formerly CenturyLink)
Formerly CenturyLink, what is now Lumen Technologies has gone through a few name changes since it first started out in 1930 as the Oak Ridge Telephone Company, as well as acquiring a bunch of other companies.
Providing broad services such as cloud solutions, network security and communications, Lumen Technologies decided to put all their digital content on Adobe Experience Manager to get the best out of its personalizability and smooth centrality to structure and organize disparate teams to get content out in quick time.
The third-largest cable TV provider in the country, Cox Communications (formerly Cox Broadcasting Corporation, Dimension Cable Services, and Times-Mirror Cable) – the strong tendency in the media and comms area for acquisitions and endless name changes can make the head hurt! – provides everything telecommunications as well as cable.
Because of this wide-ranging audience, it requires a strong CMS to best communicate to its customers, which is why AEM is their CMS of choice.
Part of Silicon Valley, Cisco Systems offers everything from telecoms equipment and networking hardware to high-end, cutting edge tech products.
Cisco was actually not long ago ranked fourth in Fortune’s list of 100 Best Companies to Work For when it came to employee satisfaction – perhaps because their teams work on AEM and take advantage of its easy-to-use, centrally planned system that allows for better, faster, and more efficient teamwork… perhaps!
If you hadn’t heard of Black Entertainment Television (BET) you’d be forgiven for thinking that its focus was more nefarious. But BET provides content focused on African American audiences, centered on celebrity news, music, news, entertainment, and TV.
And it is one of a number of media outlets that chose to host all of their digital content on Adobe Experience Manager.
If you’re in search of a good book, then you’re most likely to find yourself staring at the shelves of a Barnes & Noble store, or digitally flicking through the fiction – or whichever your preferred genre is.
Words are pretty much what books are all about, and book stores. So powering your digital content with a robust and big-time content management system is quite important. AEM is one of the best CMSs currently available, and Barnes & Noble is one of the best booksellers. Coincidence?
Now, let’s head to the Tampa Bay area, where some breaking news has just developed: Bay News 9, the cable news TV network revealed that it has been using Adobe Experience Manager to power its digital content, ensuring that its views get the very best online experience when reading all the latest local news.
… Now back to you in the studio.
There are few newspapers whose content captures the attention of those in power. Yes, there are newspapers with a wider reach, a more popular appeal, but you’d be hard pressed to find a daily with closer connections to the upper echelons of power than the Wall Street Journal.
And its AEM-powered content is wide-ranging, which includes a podcast and raw stock exchange data, as well as its daily journalistic output.
Home to many of our favorite TV shows and manic episodes of binge watching series, HBO reaches a wide audience not only in the US but around the world.
When it comes to its website, hosted on AEM, they know it needs to maintain a CMS that can not only handle the traffic but provide strong content, too.
So there you have it: the top media and communications companies that are currently using Adobe Experience Manager to power its digital content and provide best-in-class solutions for its customer needs.