Pure, natural ability finessed by years of practice. Agile and pacy with a depth of skill. This could be the attributes of Barcelona forward Lionel Messi, whose impressive performances over the years have made him the GOAT. But these attributes could also be applied to describe the ecommerce platform Salesforce Commerce Cloud.
Due to its industry-leading abilities to transform online shopping experiences with powerful personalized capabilities, aided by advanced artificial intelligence, and focussed on mobile as well as desktop, the world’s leading brands across all sectors of the economy look towards SFCC to boost their brand and unlock further growth.
One particular sector, whose leading names have taken a shine to the ecommerce platform, is sportswear. But which ones use the platform? I’m glad you asked! Because I made a list. Here are the top 10 sportswear brands that keep fit and healthy using Salesforce Commerce Cloud.
The athletic shoe company, whose name originates from Maori, roughly meaning “fly over the earth”, was established in France in 2009, and now headquartered in California, making it the youngest brand on our list.
As part of the Deckers Outdoor Corp, HOKA’s ecommerce is hosted on Salesforce Commerce Cloud, which has recently been integrated with CoreMedia that takes care of its content management.
The sportswear and footwear company, founded in Bolton (northern England) now headquartered in Boston — which is actually owned by Adidas — netted 34% growth in ecommerce to almost €3 billion in 2019.
Creating engaging experiences and working with celebrities like Victoria Beckham and Cardi B, Reebok also launched new websites to diversify its multichannel business in the Middle East. Hosted on Salesforce Commerce Cloud, it included more than 20 integration points.
Another footwear company based in Boston, with its famous star insignia and white rounded toe on its sneakers, we have a particular soft spot for Converse, having launched their Salesforce Commerce Cloud project, which included creating a robust, custom commerce solution equipped with fresh features.
Owned by Nike, Converse sells more than 270,000 pairs of their classic Chuck Taylors each and every day, and raked in just under $2 billion last year.
This 108-year-old brand — whose parent company Fruit of the Loom is 169 years old — has a long history supplying sports kits for professional teams. Boasting an annual revenue of almost $3 billion, it takes advantage of SFCC to lead its ecommerce strategy.
This sports footwear and apparel brand — another one based in Boston, seemingly the world capital for sportswear — enjoyed just over $4 billion in sales last year.
NB has experimented with AR on their SFCC site to provide entertaining experiences for customers to customize their purchases by connecting to the brand’s store virtually. Such is the love between NB and SFCC that they have been working together for 12 years!
One of the world’s most respected sportswear brands, but do you know what the capitalized FILA stands for? Well, it’s actually the Italian family name of the founders, who would be proud if they were around today because they netted $3.5 billion last year. FILA’s smooth digital design is also hosted on SFCC.
In the 1920s two German brothers founded a shoe company in their mom’s laundry room. Fantastic sales ensued yet so did bad blood between them. After World War II the brothers had had enough and split the business. One brother named his business Adidas, and the other brother named his Puma.
In today’s world, Puma recently relaunched a mobile-first ecommerce strategy hosted on Salesforce Commerce Cloud, noting the growing importance of the small screen, and powering Puma’s past problematic conversion rate.
One of the younger big sportswear brands on the block, Under Armour utilizes Salesforce Commerce Cloud to provide fast commerce experiences using new Salesforce B2C Commerce APIs, with headless storefront experiences for quick and smooth digital journeys.
Another Italian sports brand on this list, Diadora enhanced its ecommerce capabilities with a creative, technologically focussed relaunch of their website that is hosted on SFCC. It also integrated its visual content with the Live Story commerce platform that allows digital experiences to be customized.
The second-largest sports brand in the world behind Nike, and the largest in Europe, Adidas topped €23 billion in net sales last year, with its Salesforce Commerce Cloud site aiding in that growth. The German brand has worked with SFCC since 2011, and has integrated it with the larger Salesforce family, such as Marketing Cloud and Service Cloud.
Its strong investment in ecommerce has driven personalized customer experiences and has made their website the dominant channel of interaction, with even more customers beginning their journey online.
PS: UV is one of the world’s leading Salesforce B2C Commerce Cloud development & strategy teams. Contact us to see how we can work together.