The school bell’s rung and it’s play time!
By our own estimations — which have been independently verified — there is a 100% possibility that either you played with the toys of the following brands; learned some core lessons of life using them; or that your own kid is currently playing or learning with these toys and products from these world-class brands.
And the following 10 kids and toys brands have another thing in common: their websites are all hosted on Salesforce Commerce Cloud.
If you are looking for wooden puzzles, craft toys, educational toys, big toys, small toys and any other type of toy, then Melissa & Doug is your go-to store.
Founded in a basement in the late ‘80s, the toy company has been using SF Commerce Cloud to spearhead its D2C effort, along with SF Marketing Cloud to strengthen its email marketing strategy.
The only toy company on this list that is celebrating its centenary this year, Evenflo is not your usual child-related product brand. It specializes in manufacturing innovative breast pumps, baby bottles, sippy cups, and pacifiers.
Evenflo brings in annual revenue of just over $272 million and its ecommerce operations run on Salesforce Commerce Cloud.
I would take an education guess and say that we’ve all enjoyed a color-fueled attempt at drawing and coloring with Crayola crayons. And then once your childhood is over, Crayola returns to the house when your kids begin their artistic endeavours.
The crayon king nets half a billion dollars in annual revenue, and optimizes their ecommerce strategy with Salesforce Commerce Cloud. And much like the limitless depth of childhood imagination and creativity, it’s difficult to find the boundaries of SF Commerce Cloud.
The huge children’s apparel brand was founded in 1865, and its annual revenue for 2019 struck just over $3.5 billion. After it implemented Salesforce Commerce Cloud, it soon saw its site speed accelerate, and boosts in conversion rates.
SFCC gets the most out of Carter’s. For example, it allows the brand to use product sets, so that it can place multiple products together as a group, boosting the brand’s AOVs.
The best bear-building buddy brand that we know of, Build-A-Bear builds on revenues of just over $330 million annually.
Its website is also built on Salesforce Commerce Cloud, in its drive towards higher acceleration of ecommerce sales. It transferred to SFCC with the ambition of constructing stronger customer relationships, and diversifying its business model.
The Norwegian manufacturer of prams, high chairs and other quality children’s furniture — and is known as the brand who invented the Tripp Trapp adjustable chair, which is, in fact, the best-selling furniture in Norway.
Its $176 million revenue is helped by its ecommerce that is hosted on Salesforce Commerce Cloud, featuring fast page speeds, crisp media visuals, and awesome minimalist use of white space.
The American kids apparel brand is actually a subsidiary of Carter’s, which makes sense as to why it’s site is also hosted on Salesforce Commerce Cloud, providing great usage of media and spacing.
They may sell young clothing but OshKosh B’gosh is 125 years old (my gosh!), and last year raked in $50 million.
One of those brand names that is explicitly clear and creative in what it sells. Baby Einstein specializes in a whole line of multimedia products geared towards interactive activities for infants and kids — CDs, booka, programs, toys, flashcards.
Powered by SF Commerce Cloud, Baby Einstein is part of the Kids2 corp, which rolls in annual revenues north of $350 million.
The main competitor to Denmark’s Lego is Germany’s Playmobil. Last year its worldwide sales topped $676 million and its ecommerce is put together and assembled on Salesforce Commerce Cloud.
Sold in 26 countries and in 18 languages, Playmobil was a very early adopter of SF Commerce Cloud — in fact it adopted the platform when it was in its former incarnation as Demandware! Such loyalty surely “plays” off.
And now… Entering the ring… Weighting in at just under $1 billion in total revenue from 2019, the World Wrestling Entertainment.
Despite — like all companies in the film and entertainment industry — depending on physical events and shows, the WWE has managed to double its ecommerce revenue to $12.6 million from last year. And its ecommerce platform is hosted by the biggest, most fearful face in the ecommerce platform roster: Salesforce Commerce Cloud.