Which ecommerce platform is fit enough to keep pace with the best and most recognized footwear brands in the world? Which has the stamina to not only maintain a leading edge but stores enough inspiration to go beyond standard limitations?
Unless you subscribe to the classic philosophy of scepticism, which holds the assertion that it is impossible to know anything with certainty (supposedly with the sole exception of that statement) you may take comfort in knowing that the answer to the question is Salesforce Commerce Cloud.
The truth is that you are probably wearing a pair of shoes, sneakers, boots, or foamy clogs whose brand uses Salesforce Commerce Cloud (formerly Demandware) to strengthen their digital shopping experience.
So let’s cut with the suspense and get right into it. Here are the 10 leading brands that leverage SFCC.
It’s hard to believe that these iconic rubbery slip-ons are only 18 years old. The function-over-fashion footwear has been using SFCC for years in its drive towards complete customer satisfaction. It has been using Salesforce 360 to tie together the varying cloud members of the cloud-based platform, making a single source to view customers.
The Danish footwear brand has a presence in 99 countries and knows how to synthesize online and offline experiences, while centering on its customers. Its particular success story lies in its utilization of the Endless Aisle, a Salesforce B2C Commerce Cloud extension that solves issues of lost sales in store by providing store associates with customer preferences and abilities to order from the warehouse.
Predating the famous Marvel character by 91 years, Wolverine footwear is headquartered in Michigan and focuses on boots and shoes. It has worked closely with Salesforce Commerce Cloud to optimize its mobile-first strategy and streamline its checkout.
4. Kenneth Cole
Stating at some point in the ‘80s that “we in no way condone the right to bare feet” — hinting at its stance on gun rights — the footwear brand doesn’t shy away from taking political stances. It has integrated itself with a wide range of Salesforce solutions including SFCC, its live chat tool, and its analytics.
Originally exclusive to winter sports boots, the subsidiary of Columbia Sportswear takes advantage of Salesforce’s mobile-first approach to drive sales and overall growth, knowing that more and more of us are using the smaller screen of our phones to browse and buy products and services.
With claims of being the third largest athletic footwear brand in the country, Skechers netted an income of $518 million last year, and uses the platform to optimize its online presence.
Thai for “fun”, the California based sandal brand Sanuk is part of the Deckers Brands and uses Salesforce Commerce Cloud to break ground on pushing their omnichannel approach.
8. Jimmy Choo
The high fashion women’s shoe brand replatformed to Salesforce Commerce Cloud to deliver a better customer experience using best practices including simplified navigation and checkout.
The Japanese multinational has recently replatformed to Commerce Cloud to consolidate its omnichannel presence and optimise customer experiences.
One of the leaders in footwear with a global presence, Rockport runs on Salesforce Commerce Cloud to deliver deeper and better customer experiences charged by the latest tech.