Take five. Put your feet up. Have a cup of coffee… a bar of chocolate, a bite of chicken, a bag of candies… Actually, take your pick from these top 10 food and drink brands that are using Salesforce Commerce Cloud to power their ecommerce operations.
Perhaps the most well-known Italian coffee company, Illy was actually the family name of a Hungarian bookkeeper who invented the world’s first automatic coffee machine and founded the company in the early ‘30s.
The espresso specialist markets and sells globally both via stores but also online. Its online operations have been running on Salesforce Commerce Cloud (SFCC) since 2017 and sells subscriptions to its digital customers.
The big manufacturer and distributor of baking ingredients and decorating equipment is headquartered in Illinois. The 92-year-old brand is now a key ingredient in the portfolio of Dr. Oetker, which bought them in 2018.
Wilton’s website is hosted on Salesforce Commerce Cloud, and features nice usage of white spaces, slick media and smooth and seamless digital journeys.
Marinated in Maryland, Perdue Farms is one of the major chicken and pork processing companies in the country. Celebrating its century in business this year, Perdue Farms has spread out its operations and also sells online, via its SFCC-powered website.
Perdue Farms takes big-sized chunks out of the poultry market, with its annual revenue for 2020 set to register close to $5.8 billion. (Poor chicks).
The award-winning speciality foods brand goes beyond the tasty stuff and also sells kitchen candles, bread bins and cookbooks.
Its clear and crisp website is hosted on Salesforce Commerce Cloud, and has helped its overall annual revenue reach almost $140 million.
The Californian candy brand is one year away from its centenary. It sells in stores and online, in which its website is hosted on SF Commerce Cloud, optimizing its media content, slick design and simplified checkout.
Cultivated in the early ‘70s, MegaFood provides a wide range of vitamins and supplements that are available both in store and online.
Its digital commerce operations are on Salesforce Commerce Cloud, that also provides bundled products, and features a live chat function for potential customers.
Headquartered in Chicago, Hickory Farms sells a basket-full of goods such as specialty foods and gourmet foods, gift boxes, chocolates, and cheese.
Its collection of over 500 pop-up shops and kiosks inside of malls can be found during the holiday season, while its website is powered by Salesforce Commerce Cloud.
Good ol’ Godiva. A medieval English wife of a local ill-tempered earl, repackaged in the 1920s as a Belgium chocolatier. Godiva’s Salesforce Commerce Cloud site has hundreds of products and dozens of promotions. I personally happen to be a huge fan of both Godiva’s chocolate and their site. Note: my being a huge fan of theirs does not imply I have any connection to their site, their chocolate, their business, or know them. I wish! I just love their products.
The Pittsburgh-based health and nutrition brand sells everything health related, such as supplements, vitamins, herbs, sports nutrition and energy products.
Located in more than 8,000 places, it also powers its ecommerce operations on Salesforce Commerce Cloud, which sets out its digital stall effectively – categorizing its products into customer goals like “bone support”, “weight management”, and “men’s health”.
Grouped with Godiva as one of the largest chocolatiers in the world, Hershey’s products are available in over 60 countries.
Freshly invigorated by Salesforce Commerce Cloud, the chocolate brand is new to the DTC environment and has shown that the pandemic has necessitated quick change.