Like the powerful engines that are built by these carmakers, the content management system of Adobe Experience Manager injects these brands with the right fuel for its digital presence.
Because pretty much all of the following carmakers operate globally, they need to reach a complex and wide-ranging audience, which is exactly what Adobe Experience Manager excels at – and is likely the reason that many of the top car manufacturers around the world rely on the content management system to display its digital content.
The classic Chevy came out of the industrial powerhouse of early-twentieth century Detroit. A core cog in the American automobile industry, Chevrolet is owned by General Motors, which recorded $135 billion in revenue last year – that’s 7.7 million vehicles.
The Chevrolet website is powered by the vigorous content management system of Adobe Experience Manager.
The German multinational manufacturer produces cars for the road but also vehicles for speed and sports – including Formula 1 and touring car racing.
The 104-year-old German brand is available worldwide, while its website is powered by Adobe Experience Manager to reach its global audience.
The 83-year-old manufacturer is often considered the safest carmaker on the market. What you may not know is that the largest market for VWs is actually in China, which makes up approximately 40% of the share.
Headquartered in Wolfsburg and sold worldwide, its website is powered by AEM to ensure a quality digital experience for all customers wherever they are in the world, and whatever language they speak.
Yet another German carmaker to make the list, Mercedes-Benz caters more for the luxury vehicle market. In fact, in 2018 it delivered 2.31 million cars, making it the highest-selling premium brand on the market.
Its AEM website is a good example of creative spacing, fine media visuals, and slick and streamlined design that engineers fast site speed.
The British carmaker – also known for manufacturing aircraft engines – is part of the FTSE 100 Index after having built a reputation for its engineering excellence.
Its AEM website features a heavy media presence including screen-wide videos and a podcast series.
One of the top carmakers that we can call a classic American brand also headquartered in the twentieth century powerhouse of Detroit, Ford has supplied the world with vehicles for 117 years now.
Like most other carmakers on the list that use AEM, Ford’s website makes the most of creative white spacing to quicken its site speed plus displays excellent usage of media visuals.
The carmaker that’s synonymous with bumpy trails and muddy woodlands. Perhaps the dirtiest car brand on the market, Jeep actually began its life among the battlefields of World War Two.
Jeep’s AEM website is heavy with this raw and rugged media content, placing the 4×4 in its traditional environment among the remote hills populated with trees, and rugged, stony trails.
Part of the Big Three automobile manufacturers in the US, the classic Chrysler name is in fact going to be rebranded next year to “Stellantis” after the merger of Fiat Chrysler Automobiles (Fiat and Chrysler earlier merged in 2014) and Groupe PSA (the group that sells Vauxhall, Citroen, Opel, and Peugeot).
Part of General Motors – and thus part of the Big Three – the Cadillac has played a big part in pop culture. It’s the car with close connections to rap and hip hop, features in many songs such as Bruce Springsteen’s Pink Cadillac – oh, and the car was used in the drive-by shooting of rapper Tupac in Las Vegas in 1996.
The first Italian carmaker to make the list, Maserati is a luxury vehicle manufacturer headquartered in Modena, northern Italy. Perhaps most well known for its connection to motorsports, such as Formula One, and drivers such as 5-time winner Juan Manuel Fangio.
Its physical speed is matched virtually thanks to Adobe Experience Manager’s powerful content management system.