During the so-called Golden Age of Television of the 1950s there were only a handful of channels to catch your attention. Heading into the second decade of the twenty-first century, there are just under 2,000 commercial TV stations that air in the US. Lump on top of that the endless streaming platforms and services like Netflix and YouTube.
In order to navigate this vast terrain of programming, there are a whole host of DVRs (digital video recorders) that allow subscribers to record their favorite shows when they air so that they can watch them when they want.
One of the more innovative DVRs to have emerged is TiVo. Released in the early months of 1999 in the US, TiVo manages customer viewing habits across multiple countries and continents, including Mexico, Canada, Sweden, the UK, Spain, and Taiwan.
As part of TiVo’s success, its digital experience makes it easy and fast to navigate, ensuring that your shows will be ready to view whenever you’re ready.
Yet, because the video landscape constantly expands and is filled equally as fast – thanks to both an expansion of video-sharing platforms and streaming services, as well as increasing ease and cheapness of creating and sharing videos – the space is crowded and competitive. Keeping ahead means keeping on top of evolving viewer habits, maintaining effective communication with customers; and installing and managing the latest technology.
Despite being a relative oldie in the industry, TiVo has a focus on growing its business and renewing its technology to fit the needs of today. And among its tech stack is Adobe Experience Manager, the premier digital experience platform (DXP) that is packed with features that simplifies digital content management. With AEM you can easily integrate it with the broader Adobe Experience Cloud family (such as Analytics, Audience Member, Advertising, Target, and Campaign) or integrate it with external cloud families like Salesforce Commerce Cloud, the leading ecommerce platform for big-named brands.
“We use Adobe Experience Manager for web content management – it’s the best tool available for the types of digital experiences we want to create,” said Ted Malone, VP of Consumer Products and Services at TiVo. “As we started to look at options for retooling our ecommerce platform, what really stood out about Adobe was the fact that Magento Commerce and Experience Manager were so closely tied together.”
It’s been a few years since TiVo embraced AEM, which has enabled them to set up and carry out creative campaigns, build better digital consumer journeys, and deepen their customer knowledge to provide more personalized experiences.
“For us,” added Malone, “it’s all about speed and customization today. We want to be able to offer the best customized bundles with various pricing options depending on each individual customer’s need.
“By using Experience Manager and Magento Commerce, we’re now able to launch a new, targeted pricing campaign in a day – a process that would have taken us two to four weeks on our legacy system.
“Whether we’re selling to businesses or consumers, the big factor driving a purchase is the customer experience, which extends far beyond a single transaction,” explained Malone. “Adobe Experience Cloud solutions are the key to understanding what consumers want and delivering the products and services they need – establishing a relationship from the moment they start shopping, to purchase and beyond.”