Blurred background image

TikTok Joins the eCommerce Bandwagon & Dives into Online Shopping

TikTok Joins the eCommerce Bandwagon & Dives into Online Shopping

The video-sharing social media platform TikTok is joining the growing list of social media platforms to enter the ecommerce world. 

The popularity of TikTok has soared since the beginning of the pandemic, which means its number of users has made it a potentially lucrative market for commerce. 

Recently, TikTok produced its very first livestream shopping event where people could buy products directly on the platform. TikTok Joins the eCommerce Bandwagon & Dives into Online Shopping

“We think it’s a really significant moment,” said Rich Waterworth, its general manager for the UK and EU. “eCommerce is a big opportunity for TikTok and it’s something we’re investing in significantly.” 

Beyond TikTok, whether it’s make-up or sportswear, food or appliances, we are increasingly browsing, discovering, and shopping on social media. 

Retailers raced to push their products from the physical to the digital world as stores began to close during the pandemic. 

In turn, social media platforms have met businesses halfway by developing their commerce capabilities so that businesses can sell directly on their platforms. 

Between 2019 and 2020, the number of social media shoppers has ballooned by 25%, reaching around 80 million people.  

By 2023 that number is expected to hit the 100 million milestone. 

Looking at these eyewatering numbers, TikTok has chosen to move into the retail space, blending its entertainment and creative content with commerce.

Previously, TikTok has delved into livestream shopping experiences before with brands, for example over the Black Friday weekend. But now it is producing as well as hosting its own events tied to influencers, quizzes, and music. 

“People who have a shared interest or a shared love for a creator or a product area,” said Rich, “these communities come together and make the experience of finding and enjoying those products more interesting.” 

He added that: “So when you bring these two things together, the power of the TikTok community and the brands… it’s really exciting.” 

As social media platforms are experimenting with retail, and making it easier for consumers to shop, they get a cut of the action from sales that are make through their platform. TikTok Joins the eCommerce Bandwagon & Dives into Online Shopping

When it comes to TikTok, it is home to more than one billion monthly users around the world. What’s more, its own research showed that one in four research products or make a purchase after watching a video on TikTok. 

Looking at these numbers, TikTok certainly has the power to convert huge numbers of content consumers to commerce consumers. 

“It’s so incredibly quick, easy and seamless,” said Kate Hardcastle, a retail expert. “It takes away the barriers. You don’t really think of it as shopping it’s part of a conversation with someone, which is something you’re getting less experience of on the shop floor these days. 

“I absolutely think if you’re a retailer and not going into these huge growth areas that are relevant to your target market then more fool you.”

PS: ArganoUV is one of the world’s leading digital products & experiences integratorsContact us to see how we can work together. 

Related Ideas

If you got value from this article, you may enjoy these other articles, as well. We’re always adding value!

What To Do When Your Dev Agency Has Intellectual Property
  • ArganoUV
  • Commerce
  • Salesforce Commerce Cloud

What To Do When Your Dev Agency Has Intellectual Property

What happens when your dev agency uses their own intellectual property on your Salesforce Commerce Cloud...
Hey Big (Euro) Spenders: Danes spend the most online in Europe
  • ArganoUV
  • Commerce

Hey Big (Euro) Spenders: Danes spend the most online in Europe

The biggest ecommerce spenders in Europe. What explains it?
High-Tech and Personal: Electronics Retailer Dixons Carphone and Adobe Experience Manager
  • ArganoUV
  • Adobe Experience Manager
  • Commerce

High-Tech and Personal: Electronics Retailer Dixons Carphone and Adobe Experience Manager

Leading electronics retailer Dixons Carphone plugged in Adobe Experience Manager to replicate the personal touch in...

Latest ideas

Our latest thinking about SF Commerce Cloud.

Core eCommerce Competencies
  • ArganoUV
  • Commerce

Core eCommerce Competencies

Core payment competencies in ecommerce.
The Benefits of eCommerce for Independent Pharmacies
  • ArganoUV
  • Pharma

The Benefits of eCommerce for Independent Pharmacies

Why go online if you’re an independent pharmacy?
Key Features for All eCommerce Pharmacies
  • ArganoUV
  • Pharma

Key Features for All eCommerce Pharmacies

What are the key features of a pharmacy digital store?

How can we achieve
awesomeness together?