Welcome to the eighteenth Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we see the dependency of retailers on the holiday season to survive, and the deceleration of ecommerce from July to August. Plus more!

Key ecommerce data

20% of retailers

are depending on the holiday season to stay alive as the pandemic continues tormenting the economy.

21% jump

in non-store retail sales in August year over year, continuing its deceleration since the heights of June (31.5%) and down into July (25.5%).

50% ecommerce

although shops of Nike have begun to reopen, it expects its online sales to represent half of all sales in the coming years, as its CEO states “digital is here to stay”.

600 million vehicles

 the amount of vehicles that is expected to generate in-car transactions, or v-commerce, of $500 billion by the end of 2030.

20,000

the number of seasonal staff that Walmart is set to hire for its ecommerce operations heading into the holiday season.

130,000

the number of seasonal staff that Target is set to hire, upping Walmart, as it also heads into the holiday season.

71% of Germans

want to be able to choose what logistics company delivers its products. The prime reason is to influence the delivery reliability.

58% of Hungarians

are frustrated by their ecommerce experience — that’s more than half of Hungarians that shop online — with main reasons being unreliable websites, unknown payment page, and timeouts.