Welcome to the 68th Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we look at back-to-school ecommerce numbers and expected holiday season sales. Plus other ecom news elsewhere!

Key ecommerce data

1/4 consumers

expect to shop entirely online for the holidays, with 60% saying they expect to use a mixture of ecommerce and in-store shopping.

0.7%

the boost in ecommerce thanks to back-to-school purchases, helping ecommerce numbers for August.

9% rise

the forecasted increase in retail sales during this year’s holiday season, with sales reaching $1.3 trillion.

58%

of total sales of Stitch Fix comes from ecommerce, which has remained steady for 3 years in a row.

70 million

the amount of new ecommerce shoppers in Southeast Asia since the beginning of the pandemic, as the region expects 380 million online shoppers by 2026.

18.5% increase

in book sales during the first half of 2021, building on 2020 growth of 8.2%.

6% increase

in ecommerce sales in Japan, one of the world’s slowest growing digital shopping markets.

66 warehouses

the new additions of Flipkart, the Indian ecommerce company (back in 2018 Walmart bought a 77% controlling stake in it).