Blurred background image

This Week in eCommerce Data: September 11th, 2020

Welcome to the sixteenth Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, Ralph Lauren reveals its sluggish online growth, which social media platforms are advertised on most, accelerating growth of DTCs. Plus more!

Key ecommerce data

4% growth

the amount of online sales growth registered by Ralph Lauren, much lower than many of its competitors, as it attempts to pivot from low-value ecommerce customers to higher-value customers.

82%

the amount of retailers that advertise on Facebook, making it by far the most popular social media platform for advertisement. This is followed by Instagram (60%) and LinkedIn (43%).

24%

the expected growth of direct-to-consumer (DTC) brands in 2020, on the back of an impressive sales record of $14.3 billion last year.

71%

the amount of small- and medium-sized enterprises that have invested in strengthening their online capabilities since the beginning of the pandemic.

Almost 20%

the amount of online apparel sales that were athletic apparel, with the pandemic accelerating the growth of fitness clothing.

157% growth

the improvement in online sales for Lululemon in the second quarter, as total growth hit 2% to $903 million.

Chapter 11

Discount retailer Century 21 joins the long list of retailers that have now declared bankruptcy following the effects of the pandemic.

This Week in eCommerce Data: September 11th, 2020

 

Related Ideas

If you got value from this article, you may enjoy these other articles, as well. We’re always adding value!

The Ad Monster That is Waking Up: the Huge Marketing Potential for TikTok
  • ArganoUV
  • Commerce
  • Digital

The Ad Monster That is Waking Up: the Huge Marketing Potential for TikTok

What is the potential of TikTok as a marketing monster?
How Does Salesforce Order Management Keep Things Simple?
  • ArganoUV
  • Commerce
  • Order Management System + Salesforce Commerce Cloud

How Does Salesforce Order Management Keep Things Simple?

The core of Salesforce Order Management and how it keeps things simple.
Give Them a Discount: Coupons and Promotions to Boost eCommerce
  • ArganoUV
  • Commerce
  • Salesforce Commerce Cloud

Give Them a Discount: Coupons and Promotions to Boost eCommerce

Give them a deal: how coupons and discounts are becoming part of the default digital shopping...

Latest ideas

Our latest thinking about SF Commerce Cloud.

Key Features for All eCommerce Pharmacies
  • ArganoUV
  • Pharma

Key Features for All eCommerce Pharmacies

What are the key features of a pharmacy digital store?
This Week in eCommerce Data: May 27th, 2022
  • ArganoUV
  • This Week in eCommerce Data

This Week in eCommerce Data: May 27th, 2022

This week’s ecommerce roundup focuses on AI funding, drone deliveries, and personalization demand, plus more.
Why is the UX so Important to ERP Platforms?
  • ArganoUV
  • Software
  • UX

Why is the UX so Important to ERP Platforms?

UX and ERP systems. What's the connection?

How can we achieve
awesomeness together?