Welcome to the sixteenth Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, Ralph Lauren reveals its sluggish online growth, which social media platforms are advertised on most, accelerating growth of DTCs. Plus more!

Key ecommerce data

4% growth

the amount of online sales growth registered by Ralph Lauren, much lower than many of its competitors, as it attempts to pivot from low-value ecommerce customers to higher-value customers.

82%

the amount of retailers that advertise on Facebook, making it by far the most popular social media platform for advertisement. This is followed by Instagram (60%) and LinkedIn (43%).

24%

the expected growth of direct-to-consumer (DTC) brands in 2020, on the back of an impressive sales record of $14.3 billion last year.

71%

the amount of small- and medium-sized enterprises that have invested in strengthening their online capabilities since the beginning of the pandemic.

Almost 20%

the amount of online apparel sales that were athletic apparel, with the pandemic accelerating the growth of fitness clothing.

157% growth

the improvement in online sales for Lululemon in the second quarter, as total growth hit 2% to $903 million.

Chapter 11

Discount retailer Century 21 joins the long list of retailers that have now declared bankruptcy following the effects of the pandemic.