Blurred background image

This Week in eCommerce Data: September 11th, 2020

Welcome to the sixteenth Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, Ralph Lauren reveals its sluggish online growth, which social media platforms are advertised on most, accelerating growth of DTCs. Plus more!

Key ecommerce data

4% growth

the amount of online sales growth registered by Ralph Lauren, much lower than many of its competitors, as it attempts to pivot from low-value ecommerce customers to higher-value customers.

82%

the amount of retailers that advertise on Facebook, making it by far the most popular social media platform for advertisement. This is followed by Instagram (60%) and LinkedIn (43%).

24%

the expected growth of direct-to-consumer (DTC) brands in 2020, on the back of an impressive sales record of $14.3 billion last year.

71%

the amount of small- and medium-sized enterprises that have invested in strengthening their online capabilities since the beginning of the pandemic.

Almost 20%

the amount of online apparel sales that were athletic apparel, with the pandemic accelerating the growth of fitness clothing.

157% growth

the improvement in online sales for Lululemon in the second quarter, as total growth hit 2% to $903 million.

Chapter 11

Discount retailer Century 21 joins the long list of retailers that have now declared bankruptcy following the effects of the pandemic.

This Week in eCommerce Data: September 11th, 2020

 

Related Ideas

If you got value from this article, you may enjoy these other articles, as well. We’re always adding value!

Thanks for Buying: Online Sales on Thanksgiving Day
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

Thanks for Buying: Online Sales on Thanksgiving Day

The ecommerce numbers are in for Thanksgiving. Here’s what happened.
How to Migrate from SiteCore to Adobe Experience Manager
  • United Virtualities: We are UV
  • Adobe Experience Manager
  • Commerce

How to Migrate from SiteCore to Adobe Experience Manager

How do you carry out a CMS migration from SiteCore to Adobe Experience Manager?
This Week in eCommerce Data: December 4th, 2020
  • United Virtualities: We are UV
  • Commerce
  • This Week in eCommerce Data

This Week in eCommerce Data: December 4th, 2020

This week focuses on figures from Thanksgiving, Black Friday, and Cyber Monday, plus more.

Latest ideas

Our latest thinking about SF Commerce Cloud.

See it to Believe it: Video Content is a Winner
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

See it to Believe it: Video Content is a Winner

How video content is primed to become king for ecommerce stores.
Briggs & Stratton Sparks Quick & Powerful Content with Adobe Experience Manager
  • United Virtualities: We are UV
  • Adobe Experience Manager
  • Commerce

Briggs & Stratton Sparks Quick & Powerful Content with Adobe Experience Manager

How does Briggs & Stratton use Adobe Experience Manager to publish their digital content?
PGA Tees Off With Adobe Experience Manager
  • United Virtualities: We are UV
  • Adobe Experience Manager
  • Commerce

PGA Tees Off With Adobe Experience Manager

How the world’s greatest golf organisation tees off with Adobe digital products including Adobe Experience Manager.

How can we achieve
awesomeness together?


UV has acquired SFCC & AEM specialist dev shop, Sawyer EffectLearn all about it!