Welcome to the twentieth Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, the expected global sales of Prime Day, and how empty stores expect to be during the holiday season. Plus more!

Key ecommerce data

$10 billion

the expected global online sales of Amazon’s Prime Day, which is set to go ahead on October 13-14.

25% less footfall

is expected at malls and stores across the US during the holiday season, as brands and retailers are strengthening their ecommerce capabilities.

11% of shoppers

in the US have already signed up for Walmart+ after just two weeks since its launch.

47%

of ecommerce revenue of Germany’s top 100 online retailers is held by five major players: Amazon, Otto, Zalando, Media Markt, and Notebooksbilliger.

Oct 13-14

the dates that Best Buy plans to begin Black Friday deals – in line with other major retailers like Target and Walmart.

94% higher conversion rate

for products that feature augmented reality content, as the tech continues its long march into the ecommerce environment.

77% of consumers

would prefer to use touchless tech given the higher hygiene risks triggered by the pandemic.