Welcome to the 71st Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we look at holiday season forecasts, teenage spending, and supply chain investments. Plus, other ecommerce news from elsewhere! 

Key ecommerce data

10-13%

the forecast year-on-year increase in holiday season sales, according to AlixPartners. 

76% growth

in the ecommerce of Levi’s when compared to 2 years ago, and an annual growth of 10%. 

22% share

of teenagers’ spending now goes on clothing, overtaking food as their highest priority. Teen spending this fall rose by 6% year-on-year, with much of the increase (14%) coming from upper-income teenage girls. 

$1.2 billion

the amount of money that is being invested in the supply chain of Home Depot, including distribution centers. 

$957 billion

the value of distributor ecommerce in 2020, representing year-on-year growth of 10%, despite a 5% drop in total distributor and wholesaler sales. 

150,000

the number of new employees that Walmart hope to add to sure up its supply chain as it heads into the holiday season, in addition to its existing 1.5 million workforce. 

52.7%

the growth in ecommerce sales for discount retailers during 2020, as HomeGoods finally decides to launch its own ecommerce website.