
This Week in eCommerce Data: October 2nd, 2020
- ArganoUV
- Commerce
- This Week in eCommerce Data

Welcome to the nineteenth Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, ecommerce set to climb to record highs vis-à-vis in-store sales, lower average customer spending forecast for the holiday season. Plus more!
Key ecommerce data
18%
of total retail sales that are expected to be ecommerce during the holiday season, accelerating its share due to the pandemic, comprising $221 billion in the US.
$540
the average spend of customers during the holiday season, that’s down from last year’s average of $637.
Oct 13-14
after months of uncertainty, Amazon finally announces the dates for its anticipated Prime Day.
$122.11
the average order value on desktop in Q2, down from $128.33 in the same time last year. AOV was also down on mobile, from $86.46 in Q2 2019 to $84.31 in Q2 2020.
44%
the amount of Top 500 retailers that are now offering curbside pickup as the delivery option has exploded during the pandemic, which ensures contactless means of picking products up.
50% increase
in Costco’s online sales in the 2020 fiscal year, including a 90% increase in its fiscal fourth quarter.
250 stores
that H&M are expected to close permanently as it pivots towards ecommerce, although these closures are planned for 2021.
$12 billion
the forecasted value of cloud gaming revenues by 2025 as it continues to skyrocket.