Welcome to the nineteenth Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, ecommerce set to climb to record highs vis-à-vis in-store sales, lower average customer spending forecast for the holiday season. Plus more!

Key ecommerce data

18%

of total retail sales that are expected to be ecommerce during the holiday season, accelerating its share due to the pandemic, comprising $221 billion in the US.

$540

the average spend of customers during the holiday season, that’s down from last year’s average of $637.

Oct 13-14

after months of uncertainty, Amazon finally announces the dates for its anticipated Prime Day.

$122.11

the average order value on desktop in Q2, down from $128.33 in the same time last year. AOV was also down on mobile, from $86.46 in Q2 2019 to $84.31 in Q2 2020.

44%

the amount of Top 500 retailers that are now offering curbside pickup as the delivery option has exploded during the pandemic, which ensures contactless means of picking products up.

50% increase

in Costco’s online sales in the 2020 fiscal year, including a 90% increase in its fiscal fourth quarter.

250 stores

that H&M are expected to close permanently as it pivots towards ecommerce, although these closures are planned for 2021.

$12 billion

the forecasted value of cloud gaming revenues by 2025 as it continues to skyrocket.