Welcome to the twenty first Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, expected global sales that Prime Day took, the growth in B2B. Plus more!

Weekly insight

Traditionally B2B has been a forgotten land for great UX. Once upon a time companies had rustic and abrasive systems to receive buyers and clients – it was accepted that it was a transactional entity only. But 2020 has a way of shaping things into place: as people had to stop communicating via traditional ways, we saw a need for B2B to express business ideas in a better way, and more and more clients requesting for a better experience on the web.

We also see the continuous growth of solutions in Latam, which opens a big possibility for markets like Mexico, Brazil, and other countries.

Key ecommerce data

60%

of B2B buyers now conduct at least one-quarter of their business purchasing on a marketplace, as B2B growth accelerates.

$10 billion

the milestone that Amazon’s Prime Day is estimated to have hit in global sales during the 2-day sales surge of October 13-14.

90%

the cut in value of converting dead malls into warehouses, as predicted by Barclays.

1.9%

the expected increase in holiday sales according to the main trade group for shopping centers, ICSC, amounting to $862 billion.

$30 million

the amount raised by Nuvemshop, nicknamed as Latin America’s answer to Shopify, with offices in Brazil and Argentina, as ecommerce in the region is going through a boom.

25%

of consumers buy something after seeing posts or comments by others, a number that points to the growing importance of social media’s role in ecommerce.

62%

the current cart abandonment rate, with many consumers struggling to make it all the way to purchase.