Welcome to the 75th Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we look at the effectiveness of loyalty programs, big brand partnerships, and livestream debuts. Plus, other ecommerce news from elsewhere!

Key ecommerce data

63% of shoppers

said that loyalty programs do influence where they shop and buy products and services, with 60% saying they would spend more at stores with loyalty programs. 

10% Y-o-Y growth

from Etsy, as it continues to see its sales grow even after pandemic-era boom, with its revenues topping around $680 million. 

21% of Nike’s DTC revenue

comes from ecommerce, as it announces a partnership with Dick’s to join their loyalty programs so customers can get benefits from both brands. 

2022

Bed Bath & Beyond will launch a partnership with Kroger where their products will be available in select Kroger stores. 

Nov 8

the debut livestream shopping event from Pinterest as it gets involved in the rush towards livestream ecommerce with videos focused on food, home, fashion, beauty, and DIY. 

175 million WhatsApp users

communicate with a business every day as it begins to test a new, cloud-based version of its Business API, hosted on Facebook’s infrastructure. 

2016

the year Botmock was founded, the digital design tool that Walmart has just bought as it invests in its shopping capabilities via voice and text. 

2 pop-up shops

Fans of Stranger Things can visit a Netflix-launched pop-up store in New York and LA as it demonstrates its omnichannel experience capabilities.