Welcome to the twenty-seventh Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we hear the latest projections for the holiday season, a rebound for must-needed jewelry brands. Plus other ecom news elsewhere!

Key ecommerce data

20-30%

the projected increase in online sales for the holiday season in the US.

down 30%

the sales of jewelry throughout the pandemic, from March to October, according to The NPD Group.

40%

the chunk of Gap’s total sales during its third fiscal quarter that came from online.

175%

the increase in digital sales of Best Buy during Q3.

$280 billion

the value of expected online returns during the holiday season, as consumers remain unable to test, see and try on products, according to Salesforce.

159%

the average gain in shares by 10 leading ecommerce retailers, rising much faster than major stock indices.

31%

the share of total apparel spending this holiday season that is expected for sweatshirts and sweatpants.