Welcome to the 78th Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we look at predicted holiday spending, those not buying gifts, and brands entering the metaverse! Plus, other ecommerce news from elsewhere!
 

Key ecommerce data

$200 billion

the predicted spending this holiday season, according to Adobe, the first time holiday spending will have reached this milestone. 

11.5% of Americans

will not buy any gifts this holiday season, a record high, according to a survey by Deloitte. 

$650 million

how much Gap expects to lose in sales this year due to its supply chain problems, as it spends $450 million in air freight expenses to lessen the load passing through ports. 

40% digital

the goal of Nike’s business strategy as it enters the metaverse with the creation of the virtual world Nikeland, which may open up a new channel for online shopping. 

900 stores

are set to close over the next three years as CVS shifts to a digital strategy. The drugstore will turn its stores into healthcare destinations. 

Nov 28

Walmart is set to be the first retailer to test Twitter’s livestream shopping platform, kicking off its Cyber Deals event where users can watch, shop, and join conversations through tweeting. 

57% of business buyers

are now making more purchases on ecommerce websites, as the more traditional B2B industry increases its digital focus. 

€2,916

the average ecommerce spending per person per year in Denmark, the highest online spenders in Europe, in front of Norway (€2,364) and the UK (€2,316).