Welcome to the 52nd Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we look at manufacturing ecommerce, and a bunch of Q1 stats from some of the big retailers. Plus other ecom news elsewhere!

Key ecommerce data

98% of manufacturers

either have an ecommerce site or have plans to have one, with 45% of them wanting to increase sales, 42% wanting to increase customer relationships, and 38% wanting to improve brand awareness.

80% of total sales

come from outside of the shopping mall for GAP, as its ecommerce sales grew 82% from 2 years ago, which now accounts for 40% of total revenue.

30% increase

in first quarter sales of Kohl’s helped by ecommerce, which increased 14% year on year.

34% boost

to Macy’s online sales in the first quarter, helped by the boost in customers and stimulus checks.

36% jump

in overall Best Buy sales as people begin to buy electronics again, beating analysts’ expectations of 22% growth.

$92.7 million

the value of e.l.f. Beauty net sales, which increased by 24% in the first quarter, were boosted mostly by ecommerce.