This Week in eCommerce Data: May 28th, 2021
- This Week in eCommerce Data
Welcome to the 52nd Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we look at manufacturing ecommerce, and a bunch of Q1 stats from some of the big retailers. Plus other ecom news elsewhere!
Key ecommerce data
98% of manufacturers
either have an ecommerce site or have plans to have one, with 45% of them wanting to increase sales, 42% wanting to increase customer relationships, and 38% wanting to improve brand awareness.
80% of total sales
come from outside of the shopping mall for GAP, as its ecommerce sales grew 82% from 2 years ago, which now accounts for 40% of total revenue.
in first quarter sales of Kohl’s helped by ecommerce, which increased 14% year on year.
to Macy’s online sales in the first quarter, helped by the boost in customers and stimulus checks.
in overall Best Buy sales as people begin to buy electronics again, beating analysts’ expectations of 22% growth.
the value of e.l.f. Beauty net sales, which increased by 24% in the first quarter, were boosted mostly by ecommerce.