Welcome to the 50th Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we look at virtual fitting rooms and millennial consumers! Plus other ecom news elsewhere!

Key ecommerce data

$33 billion

total apparel and footwear sales in 2020 for Walmart as it acquires virtual fitting room company Zeekit to strengthen its ecommerce.

79%

the growth in ecommerce in Argentina, the fastest-growing country within the fastest-growing region of Latin America (now worth $85 billion). Followed by Brazil (35%) and Mexico (27%).

67% agree

the amount of millenials that believe brands should protect their data at the expense of frictionless commerce, the lowest of the generations (89% for baby boomers).

84% growth

in the ecommerce of Wolverine World Wide during last season, the brand who also manufacturers Hush Puppies, Saucony, and Merrell.

103% boost

in ecommerce sales for Dutch grocery company Ahold Delhaize, with 188% growth in the US and 79% in Europe.

136

the current Visa US Spending Momentum Index, indicating that 65% of consumers are now spending more than they did last year, with just 35% spending the same or less.

$209 million

the total revenue from Canada Goose, a year-on-year rise of 48%, as it hits “triple-digit ecommerce growth” according to its president Dani Reiss.

20 fulfilment centers

that Kroger is set to build across the country to boost its ecommerce capabilities.