Welcome to the 40th Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we highlight the role of social media in ecommerce, valuations of platforms, and DTC growth. Plus other ecom news elsewhere!

Key ecommerce data

1/3 shoppers

have made a purchase on social media in the last 12 months, with 32% of shoppers saying that they use social media to discover new products.

$39 billion

he current valuation of ecommerce platform Instacart, popular with grocery stores and retailers, after raising $265 million in fresh funding.

192 million daily users

that are on Twitter, as it begins to experiment with ecommerce features, joining the trend set by rival social media platforms.

145% growth

in Target’s ecommerce sales which was fueled by omnichannel, taking their online sales for 2020 to $16 billion.

130% growth

in ecommerce sales announced by DTC hair color brand Madison Reed during 2020, as well as doubling its customer base.

$1.9 million in mittens

Following viral memes of Bernie Sanders sitting in isolation sporting mittens, Etsy announced these sales numbers.

79%

of digital shoppers who go through a poor site experience will avoid shopping with the brand in the future.

77% of consumers

expect to increase their use of touchless tech to avoid physical contact.