Welcome to the 43rd Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we forecast Easter ecommerce, fashion goods returns. Plus other ecom news elsewhere!

Key ecommerce data

1/4

of all fashion goods bought online are returned, in contrast to 1/10 that is bought in-store, as ecommerce providers look to handle the huge amount of returns.

$179.70

the average expected Easter spending this year, the highest number on record.

80,000 merchants

the number of sellers on Nuvemshop, Latin America’s reincarnation of Shopify, across Brazil, Argentina, and Mexico – up from 20,000 at the start of 2020.

1st purchase post-pandemic

when asked which products they are set to buy first, shoppers’ most popular response was makeup (40%).

67% higher than 2020

the rise of curbside pickup is set to stick despite a slowdown since the holiday season.

40% growth

 in digital gift cards during the holiday season.

17% of shoppers

made their first ever ecommerce order of groceries during 2020.

14% of businesses

 use artificial intelligence to boost their marketing strategies, despite the big advantages tagged to AI.