Welcome to the 89th Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we look at mobile commerce, cart abandonment, and elevated customer expectations. Plus, other ecommerce news from elsewhere!
Key ecommerce data
1/3
of all ecommerce consumers use mobile as their tool of choice for shopping as we increasingly look to digital to make purchases of food, retail products, travel services, etc.
80.6%
the cart abandonment rate on smartphone in the US, compared to 77.7% in the UK. Desktop rates remain lower, at 66.1% in the US and 69.8% in the UK.
x3
the increase in customer questions on the instant messaging platform WhatsApp, compared to 2020, while 55% of consumer now have higher expectations from customer service.
19% growth
in the digital sales of Nike during the last quarter compared to last year, fueled by 33% in North America.
$72 billion
the value of the pet industry in terms of food and other merchandise, as Petco says its ecommerce is hitting double digits in its premium goods.
$10 million
the amount raised in series A funding by ShopThing, a live shopping marketplace focused on luxury brands, led by Origin Ventures.
200 links
the amount of links that each merchant is able to share on their Linkpop tool, a new Shopify tool that marks their entrance in the “link in bio” market.
$12 million
the amount of funding taken by The Expert, where you can get a 1-hour video consultation with a top interior designer, as it expands into ecommerce.
