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This Week in eCommerce Data: March 25th, 2022

Welcome to the 89th Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we look at mobile commerce, cart abandonment, and elevated customer expectations. Plus, other ecommerce news from elsewhere!
 

Key ecommerce data
 

1/3

of all ecommerce consumers use mobile as their tool of choice for shopping as we increasingly look to digital to make purchases of food, retail products, travel services, etc. 

80.6%

the cart abandonment rate on smartphone in the US, compared to 77.7% in the UK. Desktop rates remain lower, at 66.1% in the US and 69.8% in the UK. 

x3

the increase in customer questions on the instant messaging platform WhatsApp, compared to 2020, while 55% of consumer now have higher expectations from customer service. 

19% growth

in the digital sales of Nike during the last quarter compared to last year, fueled by 33% in North America. 

$72 billion

the value of the pet industry in terms of food and other merchandise, as Petco says its ecommerce is hitting double digits in its premium goods. 

$10 million

the amount raised in series A funding by ShopThing, a live shopping marketplace focused on luxury brands, led by Origin Ventures. 

200 links

the amount of links that each merchant is able to share on their Linkpop tool, a new Shopify tool that marks their entrance in the “link in bio” market. 

$12 million

the amount of funding taken by The Expert, where you can get a 1-hour video consultation with a top interior designer, as it expands into ecommerce. 

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