Welcome to the 89th Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we look at mobile commerce, cart abandonment, and elevated customer expectations. Plus, other ecommerce news from elsewhere!
Key ecommerce data
of all ecommerce consumers use mobile as their tool of choice for shopping as we increasingly look to digital to make purchases of food, retail products, travel services, etc.
the cart abandonment rate on smartphone in the US, compared to 77.7% in the UK. Desktop rates remain lower, at 66.1% in the US and 69.8% in the UK.
the increase in customer questions on the instant messaging platform WhatsApp, compared to 2020, while 55% of consumer now have higher expectations from customer service.
in the digital sales of Nike during the last quarter compared to last year, fueled by 33% in North America.
the value of the pet industry in terms of food and other merchandise, as Petco says its ecommerce is hitting double digits in its premium goods.
the amount raised in series A funding by ShopThing, a live shopping marketplace focused on luxury brands, led by Origin Ventures.
the amount of links that each merchant is able to share on their Linkpop tool, a new Shopify tool that marks their entrance in the “link in bio” market.
the amount of funding taken by The Expert, where you can get a 1-hour video consultation with a top interior designer, as it expands into ecommerce.