Welcome to the third Week in eCommerce Data, where Friday begins with a dose of ecommerce data. This week marks the mid-way point of 2020 already, and there have been plenty of key figures to emerge this week, from tendencies in Europe and fast-moving giants in South America to fading Instagram influencers. Here’s what to make of the data.

Weekly insight

One of the interesting things happening this week is that we see markets evolving, taking a local approach to serve their customers while we wait for the end of COVID-19 to let us move freely. Entire continents started to look at their neighbor in a way they didn’t before — perhaps out of necessity — but we see companies selling next door. This will help emerging markets like Latin America to grow their ecommerce infrastructure faster.

Also, as we pointed out before, we see companies like Shopify growing because small businesses need an outlet, so the easier we make the transition into ecommerce for new business the more opportunities we’ll find.

Key ecommerce data

1/4 

the amount of ecommerce activity in Europe that is cross border, with Ikea coming out on top with €4.6 billion in cross-border revenue. The total income for online cross-border sales within Europe represented €109 billion last year.

59% 

increase in revenue of Mercado Libre, making the South American giant one of the fastest growing companies in the region. The ironically nicknamed “Amazon of Latin America” turned in $652 million in its first quarter, despite ecommerce only making up 4% of total spend in the cash-heavy region.

5% 

the increase in digital sales for fashion-focussed Nordstrum in Q1, despite overall sales dipping 40% from the same time last year.

2.4% 

the usage of Shopify as a content management system, up from 1.6% last June, despite other systems like Drupal and Joomla witnessing decreases in their market share. 

150% 

increase in Aritzia’s online sales, although the fashion store expects a 45% drop in overall sales in the upcoming quarter.

11,341 

the amount of Instagram influencers using “#ad” in their posts in March — down from 15,000 a year earlier.

12% 

the increase in new online shoppers around the world between March and April. The data covered the US, Canada, Australia, Mexico, and Argentina, where lockdown measures are still in place.

38% 

the amount of survey respondents that said they would continue to shop online for groceries at the same level or higher after the pandemic.