Welcome to the 53rd Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we look at digital wallets and augmented reality ecommerce. Plus other ecom news elsewhere!

Key ecommerce data

48% of all mobile wallet online transactions

were made with PayPal, while its main competitors, Apple and Google Pay, who have struggled with shares of 11% each.

40 beauty brands

thousands of products are available to be tried on virtually via Google Search as it rolls out augmented reality beauty try-ons.

$8.4 billion

the amount of ecommerce sales in groceries we made in April, 2021, a rise of 29.2% compared to $6.5 billion in the same month of 2020.

113% ecommerce rise

in Gap’s own sportswear brand Athleta when compared to 2019, as Gap’s total online sales rose 61% from last year.

June 21-22

the date of this year’s Prime Day, which is usually in July yet last year was in October due to the pandemic.

$18.5 trillion

the value of B2B sales that are made each year in the US.

20 more countries

which Sellpy is expanding into, with the online second-hand store riding the wave of more sustainable fashion.

42% ecommerce growth

of home decor retailer Kirkland’s, which also manages 370 stores.