Welcome to the sixth Week in eCommerce Data, where Friday begins with a dose of ecommerce data. This week we look at ecommerce’s performance on Father’s Day, how fast mid-sized online retailers are growing, and a look at the largest economies in Europe and South America… Plus more!

Here’s what to make of the data.

Weekly insight

This week we saw how events and situations that tend to rely on parties and gatherings are being supported by gifts and commerce products. It may seem that humanity is finding a way to show they care, even if temporarily it means doing it by sending a gift.

On a more important note, most of the brands took a sales hit during the last few months, so our advice is to be cautious about investment during the year — make every dollar count.

Lastly we are full with excitement when we see emerging markets embracing commerce. Out of necessity many markets are finding their way into the online marketplace and we are happy to see it. The next step for companies is to compete in this space which is going to be a lot of fun.

Key eCommerce Data

$17 billion 

the expected total spending for Father’s Day, up by one billion from last year, despite 58% of consumers planning to celebrate virtually.

$11 billion 

total sales of mid-sized online retailers from 2019, a 15.5% increase year-on-year, with health & beauty and apparel growing the fastest.

57% 

the jump in ecommerce in Brazil in first five months of 2020, fueled by Covid-19. Onlines sales in South America’s largest country reached $20.50 billion.

16.2% 

the expected rise of German ecommerce this year, despite total retail sales set to drop 8.2% in 2020.

16.5% 

the growth rate of global retail ecommerce in 2020, decelerating from the previous year of 20.2%.

92% 

the growth in Kroger’s online sales for Q1. Meanwhile the grocer retailer reported $830 million on pandemic-related expenses.

1,200 

the number of stores that Inditex expects to close in order to cut costs and refocus on online commerce. The multinational clothing company owns luxury brands including Zara and Massimo.

36% 

the amount of DTC brands that saw a drop of 50% in sales year-on-year. During a tough time, the only DTC categories that performed well in April were petcare and fitness.