Welcome to the 56th Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we look at Prime Day takings and instant messaging commerce. Plus other ecom news elsewhere!

Key ecommerce data

$11.19 billion

the total sales of Amazon’s Prime Day 2021, representing a more muted ecommerce sales day.

77% of consumers

would be happy to buy a product or service via their instant messaging apps such as WhatsApp, Instagram, and Facebook Messenger.

70%

the amount that businesses can outperform their competitors by using performance analytics, despite only 20% of all brands using them.

$264 billion

the value of ecommerce sales in the UK last year, with some of the largest brands being Asos, Argos, and Tesco.

33% growth

 in the construction equipment marketplace of Ritchie Bros as it digs deeper into digital capabilities, reaching $1.28 billion.

1/3

of marketers surveyed said that they are expecting to double the number of messages sent to customers by the end of 2021.

Next 12 months

global travelers are expecting to spend more money on their trips than before as they seek out sun, sea, and solitude.