Welcome to the fourth Week in eCommerce Data, where Friday begins with a dose of ecommerce data. This week dips deeper into cross-border ecommerce, troubling levels of retailer debt, the large sums being spent on fraud protection, and comparisons with US and China ecommerce sales. Here’s what to make of the data.
This week we see that the usual trends in ecommerce — less focus on brick and mortar and growth of markets like China — are still valid and are perhaps accelerating due to the fact that Covid-19 brought a lot of attention to commerce, but we also saw hints of things wanting to go back to normal.
One interesting scenario is that we are seeing a bigger change in industries that are not necessarily the fastest growing, for example sportswear and homeware grew a lot compared to other industries. The point here is that if an industry benefits from a version of the world where people stay inside, it’s in a way better shape than others, for example shoe companies. So when looking at leads, clients and forecasts, analyzing things from this lens can be beneficial for planning purposes.
Key eCommerce Data
the year-on-year growth of global ecommerce sales in May, as some sectors saw 3-digit spikes. These included sportswear and sporting goods (216%) and homeware and DIY supplies (190%).
the projected size of global cross-border ecommerce for 2022, approximately 22% of total global ecommerce sales, and is driven by the growth of a young, metropolitan population who rely heavily on technology.
the forecasted amount US consumers will spend on ecommerce in 2020, up 18%, which offsets the expected 14% drop in brick-and-mortar retail spending for 2020, estimated at $4 trillion.
the number of followers of Taobao’s Foodie Livestream, owned by Chinese giant Alibaba, which has made access free for farmers to sell their products online instead of consigning millions of fresh fruit and veg to the bin.
the amount raised by fraud prevention platform NS8 to combat ecommerce fraud. The huge amount coincides with the expansion of online commerce due to the COVID-19 pandemic.
the amount that is expected to be spent online in China in 2020. Home to the largest ecommerce market in the world, this will make a 16% year-on-year increase.
the number of new fulfillment centers that Kroger is planning to build to deliver more groceries to more locations. It is partnering with Ocado which will help with its automation and AI capabilities.
the amount of debt of Tailored Brands, which owns a number of clothing stores including Men’s Wearhouse.