Welcome to the 54th Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we look at total ecommerce growth in North America, consumer behavior, and quarterly takings. Plus other ecom news elsewhere!

Key ecommerce data

71.4% total ecommerce growth

in the whole of North America came from the 12 largest retailers. Collectively, their online sales rose by 56.3% in 2020.

83% of consumers

bought at least 1 item within the last half a year because of a coupon – with 63% of them being first-time customers.

10.5% to 13.5%

the estimated growth of total retail sales in 2021, which would account for between $4.44 trillion and $4.56 trillion, according to the National Retail Federation. This would be the fastest growth since 1984.

$535.6 million

the revenue of Stitch Fix during its third quarter. The online styling service has around 4.1 million customers.

4.4 million merchants

who operate their business on WordPress’s ecommerce platform WooCommerce can now integrate their product inventory on Google without charge.

2 to 25 minutes

the length of time that sellers can host livestream ecommerce events through the video streaming platform Shopflix, which doubles up as an ecommerce platform.

13.6% of Q1

sales were from ecommerce, the same amount as from the holiday shopping season of Q4 2020. Although this is a drop from the 15.7% seen in Q2 of 2020.