This Week in eCommerce Data: July 3rd, 2020

July 03, 2020

Welcome to the seventh Week in eCommerce Data, where Friday begins with a dose of ecommerce data. This week focuses on store closures and retail takeovers, more spikes in ecommerce sales, and more! Here’s what to make of the data.

Weekly insight

As the pandemic shows signs of staying for the whole of 2020 we have seen that buyers have replaced their physical purchases with online ones, so the brands who were strong online got stronger while the ones that didn’t react will be affected for as long as they don’t solidify their online channel.

Products that are better suited to a long “stay-at-home” mandate are showing the most successful rates of growth and signs of being unaffected during the Covid-19 pandemic, so if your company carries products that foster activities that became popular in the last couple of months, our suggestion would be to focus on those products and lead with them in your marketing campaigns.

Key ecommerce data

$710 billion

the forecast for ecommerce sales for the whole of 2020, despite predictions that there will be approximately 20,000-25,000 store closures this year as retailers battle with huge imbalances of online highs and in-store lows.

75%

the spike in Nike’s online sales in Q4 for the fiscal year, which made up 30% of total sales. This is despite its total revenue for Q4 taking a 38% hit.

300%

the year-on-year growth of outdoor retailer Pool Central, as the coming of summer is witnessing purchases of pools, pool toys, and other outdoor items.

81%

the year-on-year growth of ecommerce in May as homebound consumers switched to mostly online shopping.

$500 billion

the price tag of Mirror, maker of home fitness products, to the retailer Lululemon, which is expected to be finalized in Q2 of the fiscal year.

€2.2 million

the amount raised by same-day delivery platform Ziticity. Active in France and the Baltics, the logistics platform is set to expand during a period in which ecommerce has never been more vital.