Welcome to the tenth Week in eCommerce Data, where Friday begins with a dose of ecommerce data. This week we found out the growth of Europe’s biggest ecommerce retailers, big investment in “ugly” food, jobs cuts to big brands, and more. Here’s what to make of the data.

Weekly insight

Despite the possible success of a vaccine for early next year, we can forecast that the current ecommerce dependency will not go away in less than a year — even if your company was late to react to the COVID-19 emergency, we still have a long way to go and everyone should be aiming to reinforce their commerce infrastructure.

Groceries keep sustaining growth online and it seems that, given the duration of the pandemic, we could see people’s habits being forged in a way in which going to the store is something that was done in the past. And so it is important to get on board ecommerce even if you only sell perishable goods.

Key ecommerce data

3,600

the amount of new sellers that Walmart is expected to add by the end of July, following its new partnership with Shopify. That’s 3 times as many sellers that it added at the beginning of the year.

32%

the amount of people who still feel unsafe visiting shopping malls, indicating that ecommerce is set to maintain its current dominance over in-store sales.

16.9%

the growth of ecommerce sales of the top 500 European online retailers last year, representing $218 billion. The top three are Otto (Germany), Sainsbury’s (UK), and Zalando (Germany).

$85 million

the amount raised by “ugly” food subscription service Misfits Market, who claims to have saved 40 million pounds of produce that other stores deem misshapen or too ugly for their customers.

21%

the increase in cross-border ecommerce since January, compared with the same period last year. When it comes to the US, cross-border web sales grew 10.2%.

276%

the rapid rise of the digital sales of Albertsons, a supermarket chain based in Idaho, who debuted on the stock market only earlier last month.

15%

the cuts to the workforce of L Brands, which owns brands such as Victoria’s Secret and Bath & Body Works.

58.5%

the forecasted year-over-year growth of food and beverage, the fastest growing ecommerce category.

7.3%

the rise in fraud cost since last year for ecommerce and retail merchants.