Welcome to the 57th Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we look at store closures, livestream ecommerce, and virtual fitting rooms. Plus other ecom news elsewhere!

Key ecommerce data

4,626 closures

of shops so far this year, close to 6% fewer than at the same time last year.

$15.4 billion

the expected value of the international virtual fitting room market by 2028, increasing around 25% each year until then.

8%

of Lindex’s livestream viewers add a product to their cart. The luxury European brand is keen on unlocking the potential of livestream shopping events.

56%

of Prime members made a purchase during Prime Day 2021, with 42% of Prime Day shoppers purchasing a gift for the holiday season.

$270

the expected back-to-school costs this year per student, with parent’s spending $20 less compared to last year.

$21 million

the price tag that Etsy is going to buy Elo7 for, the Brazilian marketplace that is commonly dubbed the Etsy of Brazil.

73% of all ecommerce sales

ill come from mobile by the end of this year, according to Statista.