Welcome to the ninth Week in eCommerce Data, where Friday begins with a dose of ecommerce data. This week locates the fastest-growing regions in ecommerce, how parents plan to buy back-to-school products, and which political group shops online more frequently. Plus more!

Key ecommerce data

21.5%

the growth in ecommerce in Eastern and Central Europe, the fastest-growing region in the world, followed by the Middle East & Africa (19.8%), and Latin America (19.4%), as emerging markets saw the highest growth periods of 2020.

34.1%

the amount of apparel retailers who are offering curbside pickup, compared to only 1.6% at the beginning of the year.

84.1%

the amount of people who shop online who consider themselves politically moderate, followed by liberals (83.9%) and then conservatives (71.8%).

55%

the number of parents that plan to buy back-to-school products online, compared to 49% last year, due to the persistence of the pandemic.

22.5%

the amount of subscription-based businesses that have seen an acceleration in memberships during the pandemic.

70%

the amount of manufacturers that believe they don’t have a comprehensive digital commerce strategy in place, as many continue to struggle to adapt to lockdown measures.

500

the number of Tailored Brands stores set to close as it battles with financial difficulties.

$50 million

the amount being raised by the checkout tech platform Bolt, as the pandemic has caused huge surges in ecommerce growth.

$4.7 million

the amount raised in funding by Arrive Outdoors, an online seller of camping gear and equipment, as camping rises in popularity to escape from denser urban areas.