Welcome to the 60th Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we look at consumer attitudes and consumer data. Plus other ecom news elsewhere!

Key ecommerce data

57% of consumers

believe that brands still need to do more to align with their expectations when it comes to good customer experiences.

40%

of Victoria Secret’s sales comes from ecommerce, although it has been experiencing years of declining sales

185 million

people in China made at least one purchase online last year, as its 420 million internet users spent a billion hours each day online.

$0

the amount that big tech pays for consumer data. Due to changing consumer demands, consumers can now monetize their personal data using platforms.

1 billion users

the number of users on Facebook Marketplace, up from 800 million back in 2016.

Between $2 and $4

the average cost-per-click for retailers, yet many are able to mail a product catalog for 65 cents.

2 billion

logged-in users each month use YouTube to watch videos, as the platform begins to test livestream shopping.