Welcome to the 59th Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we look at consumer attitudes, B2B thinking, and social media commerce. Plus other ecom news elsewhere!

Key ecommerce data

65% of consumers

have severed ties with a brand after experiencing a poor digital journey.

250,000 retail partners

the amount of partners that will have access to Hero, a social media shopping startup, after it was bought by Klarna.

3.5 times more likely

the chances that customers will fulfill a purchase after using the site search function.

83%

of B2B executives think that omnichannel selling is much more effective than face-to-face selling.

47% growth

 in ecommerce sales for Sam’s Club during Q1 of 2021, as it unveils a pilot in which shoppers can scan purchases and have them shipped home.

12 hours a week

the average amount of time teens spend on social media, with many turning towards it for fashion inspiration, as viral TikTok videos are becoming gold for some brands.

49 out of 100

retailers in Germany that offer their customers the option to download a return label.