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This Week in eCommerce Data: January 28th, 2022

This Week in eCommerce Data: January 28th, 2022

Welcome to the 82nd Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we look at e-procurement, dubious online reviews, and Shopify growth. Plus, other ecommerce news from elsewhere!
 

Key ecommerce data
 

$934.2 billion

the growth of e-procurement sales volume during 2021, up from 17% from 2020, as companies increasingly rely on it as a result of pandemic disruptions. 

2/3

of all ecommerce shops in Europe triggered doubts about the reliability of consumer reviews, according to research by the European Commision. 

200%

the growth of new shops on Shopify between March 2020 and January 2022, which calculates at around 1.5 million new online stores. 

16.6% increase

in the average retail return rate compared to just 10.6% a year ago, according to the National Retail Federation. This adds up to more than $761 billion. 

£1.5 billion

the revenue of Ralph Lauren during the latest quarter, as its CEO Patrice Louvet declared that the metaverse may be the way to tap into younger shoppers. 

30 million

product try-ons were reported during a 2-week augmented reality trial conducted by Snapchat and the brand Ultra Beauty. 

£211 billion

the amount that we spent online during the holiday season, up 10% year on year and 55% compared to 2019. 

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